We’ll go through what social media analytics tools actually are, why you need them, and which products are the best available in this article.
A wonderful strategy to grow your brand’s following, increase website traffic, and produce leads is through social media marketing. However, you’re just winging it if you don’t have the data to guide your strategy.
To reach your target audience, social media analytics assist you in determining what you’re doing well and incorrectly. However, acquiring that information manually can take a long time. Fortunately, there are several programmes available that offer information and statistics on practically all social media metrics.
Let’s start now.
What are tools for social media analytics?
Software created to gather and evaluate performance data from all pertinent social media platforms is known as a social media analytics tool. These tools support brands and marketers in tracking, evaluating, and improving the results of their social media marketing initiatives. They will be able to determine what is and isn’t effective for their social media efforts in this method.
The dashboards and reports that come with social media analytics solutions typically help users make sense of the mountains of data they extract. Some even provide customers the option to select particular indicators and KPIs to track rather than recording all possible data and complicating the dashboard.
Although the majority of social media platforms come with built-in statistics, social media analytics solutions allow you to combine data from several social channels into a single dashboard. As a result, you won’t need to switch between platforms to evaluate your data.
Why social media analytics tools are necessary
You can gather and analyse data from social media networks with the use of analytics tools for social media. Making the appropriate adjustments to your social media marketing approach will be possible if you are aware of how your social channels are doing.
However, let’s examine the top three reasons why you require social media analytics solutions:
- Recognize who your audience is.
Some social media analytics solutions provide capabilities for keeping an eye on your target market and keeping tabs on the online discussions that people are having about your company, product, or service. You can use this information to better understand your audience’s demographics, needs, opinions of your company, preferred types of online content, and internet usage patterns.
- Amplify brand awareness
Tools for social media analytics can monitor metrics related to a brand’s popularity on social media. These measures include clickthrough rates, volume of brand mentions, reach, and engagement (likes, comments, and shares).
- Competitor research
Social media analytics tools can also assist you in monitoring the success of your rivals on the most popular social networks in addition to helping you understand your own performance. In this method, you can view the web activity, marketing initiatives, brand reputation, and other activities of your rivals. You can then utilise this information to improve your plan.
10 top tools for social media analytics
This is for companies of all sizes and in all sectors.
Hootsuite is a social media management and analytics application that enables you to plan your content, broaden your audience, and use social media marketing to achieve business goals. You can schedule posts in advance using Hootsuite, interact with your audience, and monitor your progress on all of the major social media networks.
The user-friendly interface of Hootsuite is one of its best features. All social media networks, including Instagram, Facebook, Twitter, Pinterest, and YouTube, are easily integrated with Hootsuite. You don’t have to go to each platform you use for social media marketing in order to check your analytics, therefore it doesn’t matter how many you use. They are immediately accessible from the dashboard.
As you track your progress with Hootsuite, you may produce in-depth reports to demonstrate to your stakeholders, boss, team, and/or clients how your social media activities advance the business. By selecting from more than 200 metrics, you may personalise your reports and export them in PowerPoint, PDF, or Excel formats.
With Hootsuite Analytics, you can track the following metrics:
- rate of engagement
- see videos
- YouTube reach
- Growth of followers throughout time
- Rate of negative feedback
- In-person visits
- overall level of engagement
Additionally, Hootsuite Analytics offers tailored suggestions for the ideal times to post on Facebook, LinkedIn, Twitter, and Instagram. It analyses your individual past social media data and makes suggestions for the best times to publish based on three main objectives:
- clicking on links
What else is worthwhile? As a result of Hootsuite’s integration with social listening tools like Brandwatch and Talkwalker, you can track brand mentions, gauge brand sentiment, and eavesdrop on your rivals. By doing so, you’ll be able to evaluate the reputation of your brand and identify chances for business expansion.
Free for life pricing.
Paid plans start at RM222/month for Professional, RM585/month for Team, RM3360/month for Business, and enterprises can get special pricing. Study up on Hootsuite pricing.
Who is it for: High-level corporations
You may track your ads, brand mentions, and internet discussions about your sector with the aid of Keyhole. You can keep track of hashtags, accounts, and keywords on Keyhole’s dashboard. Additionally, you may learn more about your brand’s and your competitors’ competitors’ impressions, reach, top social media postings, and more.
In order to inform your influencer marketing plan, you can also utilise this tool to find influencers with the best numbers of followers and engagement rates.
Pricing: Special rates
Who is it for: Brands of all sizes, media outlets, and agencies.
Quintly is a powerful social media analytics tool that keeps track of your activity across all of the main social networks.
More than 350 metrics are available in this application to assist you in establishing and monitoring your social media goals. To track these indicators and receive performance statistics, you can use pre-made or bespoke dashboards. This information can be exported in a number of formats, including PDF, CSV, PPTX, and XLSX.
You may compare these channels against one another on Quintly when you add numerous accounts for yourself or your rivals. This will allow you to figure out what works (and what doesn’t) for each channel. This can assist you in improving the efficacy of your social media approach.
Pricing: The cost of using Quintly varies according to the number of profiles you wish to examine and the number of users who will access the site.
Who it’s for: Brands of all sizes, consultants, and advertising agencies.
Cyfe is a company dashboard that enables you to keep an eye on all facets of marketing for business success. Accordingly, Cyfe tracks a variety of things in addition to social media, including web analytics, SEO, sales, advertising, and email.
Cyfe uses a pre-built widget to gather data from a wide range of popular services. Major social networking platforms, email marketing platforms, content management systems, banking websites, and many other services are among these.
You may track the performance of your brand or clients on social media in real-time and calculate the return on investment of your social media initiatives using Cyfe’s social media dashboard.
Cyfe’s Twitter search widget enables you to keep an eye on mentions of your brand and the social media activity of your rivals.
Price: 14-day free trial
Startup (RM85/month), Standard (RM130/month), Pro (RM222/month), and Premier (RM405/month) plans are all available.
Who it’s for: B2B businesses, marketing firms, and PR companies
One of the best strategies for expanding your audience is through influencer marketing. However, you should first determine how much an influencer can contribute to the growth of your company before deciding to engage with them.
TapInfluence assists you in doing that.
You can use the platform TapInfluence to locate the appropriate influencers to collaborate with. It provides information about the number of followers, reach, rate of engagement, and potential expense of working with particular influencers. This tool provides a comprehensive breakdown of all relevant parameters for each social media influencer so you can decide whether it makes sense to get in touch with them or not.
When you do begin collaborating with influencers, you can use TapInfluence to monitor metrics like click-through rates, campaign effectiveness, and project performance to determine whether your influencer marketing initiatives are having a beneficial impact. This data can be exported for additional analysis.
Pricing: Special rates
Who it’s for: Internet marketers
RivalIQ is a social media management platform that primarily focuses on influencer tracking, social media audits, competitive research, and social media reporting.
With the help of this tool, you may learn more about your rivals’ best and worst postings as well as their use of hashtags and tags. It examines these information to reveal what is and isn’t working for your competition. In fact, RivalIQ will notify you when your rivals publish successful content so you may obtain ideas for related content.
With historical data spanning up to 24 months, RivalIQ even goes as far as to analyse the Facebook and Instagram ads of your rivals. By doing so, you’ll gain insight into the marketing plans of your rivals and pick up strategies from them.
14-day free trial; pricing.
Drive (RM905/month), Engage (RM1270/month), and Engage Pro (RM1995/month) plans are billed yearly.
Who it’s for: Social media experts, SEO, PR, and content marketers.
BuzzSumo analyses the social engagement of a piece of content but isn’t truly a social media management tool. Therefore, BuzzSumo is where you go to see how many Facebook likes and Twitter shares your most recent article (or the articles of your rivals) received. You’ll be able to monitor which posts generate the most interaction this way, and you can use that information to guide your content strategy.
In addition to displaying social engagement data, BuzzSumo can track the effectiveness of material that is ranked for pertinent keywords. This enables you to compare the performance of your content marketing effort to that of the opposition.
Free for life pricing. premium plans come with a 30-day free trial.
The Pro plan is RM360 per month, the Plus plan is RM630 per month, and the Large plan is RM1085 per month.
Who it’s for: Marketers, agencies, and researchers
Audiense, as you might have imagined, assists you in understanding your audience better. You can use this tool to find appropriate consumers (including those on social media), gain actionable information, and create business expansion plans.
The geography, interests, languages, influence, etc. of your audience will be visibly broken down by Audiense regardless of how particular or distinctive your social media audience is. This data can be used to build and export a report. You’ll have access to filter choices in your report to make sure you examine the audience segment that matters to you the most. Then you can build benchmarks with other groups or the audiences of your rivals and compare those segments to them.
Free for life pricing.
Annual billing is available for the paid plans Twitter Marketing (RM177/month) and Audiense Insights (RM3160/month).
Who it’s for: Small businesses and Twitter marketers
An analytics tool that exclusively functions with Twitter is called Followerwonk. You can use this tool to examine your Twitter followers’ bios, locations, and who they follow. To identify possibilities to broaden your reach, you may also compare user accounts, acquire information on Twitter influencers, and assess the relationships between your brand and those of your competitors.
Followerwonk provides statistics on a Twitter account’s followers, social authority, and the total number of tweets when you enter one of your competitors’ or your own. You can also examine the account owner’s customary posting schedule and the typical online times of their followers.
Free for life pricing.
Target plan (RM105/month) and Multitask plan (RM285/month) are paid options that are billed annually.
10. Google Analytics
Who it’s for: Online firms, BI specialists, social media marketers, and content marketers
You’ve probably heard of Google Analytics if you manage a website. And it’s likely that you never considered this powerful tool for managing social media. But it is, in a sense.
You can see information about your website in Google Analytics. This information includes information on how visitors arrive at your website, including search, email, referral services, and, you guessed it, social media.
Google Analytics allows you to:
- evaluate the effectiveness of social media as a traffic source and a marketing medium.
- Observe how social media users move through your website and discover the social media groups where your content is being discussed.
- Through the use of goals and conversions, you may connect this data to your social media goals.