Instagram Marketing, Instagram, Instagram Ad, INstagram Marketing Agencies

20 Things You can Learn from Top Instagram Marketing Agencies Malaysia

Instagram, that had audience of over 1.16 billion users, gives companies a massive reach. And Instagram’s potential marketing reach has exploded this year, with 76 million new users joining in the previous quarter alone.

At least one business is followed by 90% of Instagram users. Consumer goods aren’t the only ones who benefit. When investigating a new product or service, over 36% of B2B decision makers use Instagram.

This cheat sheet of 2022 Instagram marketing strategies can help you enhance your Instagram strategy, whether you’re just getting started or a seasoned veteran. The top 20 lessons you may gain from Malaysia’s top Instagram marketing agencies are listed below:

1. Use a business account

instagram marketing

Here’s why you should reconsider learning more about Instagram marketing ideas while utilising a personal account if you missed the section above.

A corporate account allows you access to things that a personal account does not, such as:

Advertisements on Instagram (see Tip 20)

Shopping on Instagram (see Tip 16)

Inboxes for primary and secondary messages

On your profile, you’ll find contact information and call-to-action buttons.

Influencers and content creators have their own set of benefits with creator accounts. A business account, on the other hand, is where most marketers want to be. If you haven’t already done so, go back to the top of this page and convert your account.

2. Define your goals

Every social media platform is a tool. However, you can’t properly use those tools unless you know what you’re trying to produce.

To different marketers, Instagram marketing might imply different things. What exactly are you looking for?

• Establish an online presence for your company?

• Do you want to raise brand awareness?

• Are you looking for new leads?

• Do you want to establish yourself as an industry leader?

• Is it possible to sell things directly from the app?

You might even wish to combine a few distinct outcomes. But you’re unlikely to get there unless you know where you want to go with your Instagram strategy.

We’ve written entire blog posts about goal-setting to assist you in determining what’s most essential to your company.

3. Get to know your audience

When considering how to sell on Instagram, a little preliminary study will help you figure out whom you can target the most. For instance, our Instagram demographics post reveals that:

The majority of Instagram users are between the ages of 18 and 29.

Instagram is used by more city dwellers than suburban dwellers.

That isn’t to say you should exclusively use Instagram to reach out to urban Malaysians in their twenties. Instead, you should identify your target audience so that you can generate content that appeals directly to them.

When it comes to choosing targeting options for your Instagram advertising, this is also crucial.

4. Improve your profile.

With only 150 characters, your Instagram bio must make a good first impression, convey your brand personality, and explain why people should bother following your account.

That’s a lot to expect from such a small space.

Fortunately, you also get a few extra sections on your Instagram profile to showcase your business and make it easier for others to find you. This includes the following:

Your name is made up of 30 characters and is featured in the mission.

Your handle is also known as your username. The mission includes up to 30 characters.

Your web address is: A clickable URL that you can update whenever you want.

Category: Business tools that tell people about you without the use of a character bio.

Contact info: Give people your contact information and tell them where they may find you.

Tourism Vancouver does a good job of making the most of all the fields the profile has to offer.

Source: @Inside_Vancouver on Instagram

5. Select the best profile photo.

For the majority of businesses, your Instagram profile photo should be your logo. This adds credibility and allows visitors to see who you are at a glance.

Your Instagram profile photo is 110 by 110 pixels in size, trimmed to a circle 110 pixels in diameter. It is, however, stored at 320 by 320 pixels, so you should submit a file that large to ensure that it still looks fine if Instagram changes the way profile photos are presented.

If your logo is a square, you’ll need to zoom out to make sure it fits within the circle.

6. Make aesthetically appealing content.

Because Instagram is a visual medium, your postings must be visually appealing. You don’t need expert photography equipment, but your photographs and videos should be sharp, well-lit, well-composed, and in focus.

If you’re utilising visuals other than photos, such as infographics or animations, make sure they’re crisp, clear, easy to read, and visually appealing.

Even more importantly, your visual material must be engaging. Great photos are fantastic, but if they don’t tell a story or thrill viewers, they won’t engage followers.

7. Create your brand’s “look” on Instagram.

Once you’ve decided what kind of information to publish, you must select how it will look. Color influences purchasing decisions and brand awareness, as we discuss in our piece on developing an Instagram aesthetic.

Your Instagram aesthetic should be consistent throughout posts, allowing followers to instantly identify your material in their feeds.

8. Write eye-catching captions

We already stated that Instagram is a visual media. But that doesn’t imply you should ignore your captions. Your brand’s voice is just as vital as its appearance. It should be consistent between posts, much like your images.

Because Instagram captions can be up to 2,200 characters long, you can use them for everything from a quick jest to comprehensive narration. However, without tapping more, only the first two lines of text appear in the news feed.

Because people scan captions rather than reading them thoroughly, you want to pack as much information as possible into the first two lines.

We recommend the following Instagram caption lengths in our post on the best caption length for each social network:

138–150 characters for organic postings.

While Instagram ads shall 125 characters.

9. Make good use of hashtags.

Hashtags are an important tool for increasing your visibility and discoverability.

In an Instagram post, you can include up to 30 hashtags. But, in all honesty, you probably don’t want to do that.

We propose a maximum of five to nine hashtags per post. More than that may appear to be hashtag stuffing, a spammy approach that turns off followers. Worse, if you use irrelevant or repetitive hashtags, users may opt out of seeing your material for that tag.

10. Engage and interact with your audience

Group of young designers in a boardroom meeting raising hands and asking questions

If you want to get engagement on Instagram, you must engage as well. Posting high-quality content is fantastic, but ignoring comments and never interacting with other users may lead to a lonely existence on the network.

At the very least, respond to comments left on your feed. However, you should also look for popular accounts in your niche, follow them, and like and comment on their posts. Make oneself noticeable in a non-advertising manner.

If you are tagged in a post, go check it out and look for ways to engage. Can you repost their post on your feed or on your Instagram story?

Pinned comments from top fans, or simply comments that are likely to ignite conversations, are a great method to increase interaction on your posts.

11. Utilize Instagram Stories to its full potential.

Instagram Stories are used by half of all businesses. And they’re getting tremendous results: businesses account for one-third of the most viewed Stories. Stories are an important component of an effective Instagram marketing plan.

Instagram Stories are deleted after 24 hours. Followers expect them to be more genuine and unfiltered than your carefully polished Instagram feed. They allow you to connect with your followers and establish relationships.

12. Boost your bio by using Stories highlights and covers.

In Tip 4, we addressed all the formal components of your Instagram bio. But there’s one thing we didn’t mention: Covers are highlighted in stories.

You can save your favourite Stories content in highlight albums, so it doesn’t expire after 24 hours. Your highlight albums are shown just beneath your bio, and you can build distinctive covers for each.

When used correctly, this adds a whole new element to your bio, providing potential followers with a wealth of information about your company and why they should follow you on Instagram.

13. Put the Gift Card sticker and button to the test.

Digital gift cards can now be sold directly from your Instagram Story or profile. This is an excellent approach to connect with followers and gain their support during difficult times.

You can include a gift card button in the same way that you would include any other call-to-action button:

14. With the Countdown sticker, you can build excitement for a product debut.

Another interactive sticker for Stories allows you to build anticipation for a product launch or unique event. The countdown sticker alerts your most ardent supporters to mark their calendars when you have something new to offer.

15. Go live

Instagram Live provides numerous opportunities to communicate with fans in real time. We recommend the following tactics in our piece on how to use Instagram Live effectively:

• Collaborate with an industry expert or influencer to go live together by using the “Add a Guest” option.

• Provide a live behind-the-scenes peek at an event.

• Host a workshop or offer a tutorial.

• Host a Q&A.

16. Create an Instagram Shop

Remember how we suggested you create a business profile? Here’s another reason: To create an Instagram Shop, you must first create a business profile.

This function, which is not available for personal accounts, allows you to create your own Instagram online store.

You’ll also get a “View Shop” button on your Instagram profile page, so fans can visit your shop without having to view a single post.

17. Play around with Instagram Reels.

On the Explore page, there’s a new tab called Reels. Instagram’s equivalent to TikTok is these multi-cut videos. But they’re not just for dance competitions. Reels are being used by brands to help them stand out from the crowd.

18. Post at the right times

Here are the optimal times to publish for each industry that we looked into:

Food and beverage: Friday, 12 p.m.

Education: Thursday, 4 or 5 p.m.

Personal care: Thursday and Friday, 1, 2, or 3 p.m.

Non-profit: Tuesday, 10 a.m. or 4 p.m.

Media and entertainment: Tuesday and Thursday, 12 to 3 p.m.

Retail: Tuesday, Thursday, and Friday, 12 p.m.

Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.

Non-retail e-commerce: Thursday, 4 or 9 p.m.

Technology: Monday and Tuesday, 2 p.m.

Pharma and healthcare: Wednesday and Sunday, 9 a.m.

Travel and tourism: Friday, 9 a.m. to 1 p.m.

19. Consider forming a partnership with an influencer.

(PIC 12)

Working with an influencer can help you establish credibility while also exposing your brand to a new audience. According to a CivicScience survey, nearly half of daily Instagram users have made a purchase as a result of an influencer recommendation.

Hosting an Instagram takeover is a simple way to get started with influencer marketing on Instagram. This means you invite an influencer to take over your Instagram account for a specific period of time, such as a weekend or a special event.

20. Instagram ads can help you reach a larger audience.

Running an Instagram ad is the most certain way to get your content in front of a new audience.

Back in Tip 3, you defined your target audience. Now you can use that information to target your ads based on:

• Location: State, province, city, country, and so on

• Demographics: Like age, gender, and language

• Interests: Such as other accounts people follow, apps they use, and ads they click

• Behaviors: Both on and off Instagram

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