63 percent of the organisations are now embracing video content marketing. Of them, 82 percent of organisations believe that video marketing is crucial to their overall strategy. Video is developing quickly and will surpass current standards sooner than we anticipate. 83 percent of organisations believe that video marketing delivers them a strong ROI, which is what is driving this trend.
Unquestionably, one of the latest tools in your advertising toolkit is video marketing. You could still be on the fence but there is no question on the benefits of video marketing. Is it worthwhile to think about utilising videos to promote your business? Do you have the means necessary to produce and utilise video material for marketing purposes?
Simple response: Yes, it’s worthwhile. Not just because it’s popular, but also because video is among the most adaptable and successful digital marketing strategies available. Here are explanations and justifications to start using video marketing now.
1. Video Boosts Conversions and Sales
Beginning with the basics, you may earn a significant income through videos. The number of conversions on your homepage may go up by 80% by including a product video.
Video content might also result in sales immediately. According to studies, 74% of people who saw an explainer video about a service or goods went on to purchase it. So you’d best go to work on your intriguing product videos right away!
The efficacy of video is not really all that unexpected when you think about it. After all, our primary sense is vision. Our brain receives the majority of information visually. Imagine what moving photos can achieve for your business if still images can already significantly increase engagement.
2. Video Shows Great ROI
83% of companies claim that video offers a strong return on investment, which should thrill you even more. Despite not currently being the simplest or most affordable chore, making videos pays off greatly. Additionally, internet video editing programmes are getting better and more economical all the time. And you can already create some very good videos on your mobile phone.
Another encouraging development is that your films don’t need to be flawless. The substance is what counts! According to the most recent research, films that don’t sufficiently describe the service or product turn off customers the most. Poor design and subpar construction didn’t matter quite that much. So, it’s accurate to claim that video is similar to pizza in that it’s still really tasty when it’s poor.
3. Video Builds Trust
Conversion and selling rates are based on trust. However, developing trust itself need to be a priority. Building long-lasting connections and trust are at the core of the content marketing paradigm. By giving them engaging and practical knowledge, stop selling and invite them to you.
Video does everything. We are inclined to be engaged by and moved by video material. And when it comes to audience, YouTubers are becoming the most effective social media influencers for brand promotion. Therefore, you must take video seriously if you are passionate about digital marketing.
Additionally, promotional videos can help build trust. Due to their concerns about fraud and deceit, some customers are still hesitant to make online purchases of goods and services. However, good marketing films talk about your items in a natural way. Because it gives an impression of an individualised approach, 57% of buyers believe that seeing videos increased their trust in making online purchases.
4. Google Loves Videos
You may lengthen visitors’ stays on your website by adding videos. Longer exposure increases credibility and informs search engines that the material on your website is solid. Moovly provides us with impressive statistics: If you have a video integrated on your website, you have a 53 times higher chance of being first in Google search results. The impact of videos on your web search rank has significantly increased since Google acquired YouTube.
Make sure to SEO-optimize your YouTube videos. Make your titles and descriptions intriguing. Refer directly to your company’s website, goods, and services. Give potential clients instructions on how to proceed. And to further inspire action, investigate the realm of interactive videos.
In addition, since Google owns YouTube, they like placing their own website at the top of search results for a variety of phrases. When we have a strong possibility of ranking above the majority of websites in the search results, a YouTube carousel currently holds the top three spots.
5. Video Appeals to Mobile Users
Mobile and video are inseparable. On their mobile devices, 90% of customers view videos. Views of mobile videos have increased by more than 233% since Q3 of 2013. According to YouTube, annual growth in mobile video consumption is 100% due to more people are using smartphones and because people want to view videos on the move, your video audience is only expanding.
Additionally, according to Google, smartphone users are 1.4 times more likely than desktop viewers and twice as likely as TV viewers to feel a personal connection to businesses that display video content or advertisements on their devices.
Brands must be considerate of consumers’ individual smartphone experiences in light of the proliferation of mobile video. Give them more options, for instance, when it comes to the videos they may watch.
6. Video Marketing Can Explain Everything
Are you introducing a brand-new item or service? Make a video to demonstrate its operation. Users claim to have watched an explanation video 98 percent of the time to understand more about a good or service. Therefore, 45% of businesses that utilise video marketing reported to have an illustrative video on their home page. Eighty-three percent of those companies claimed that their homepage explanation video was successful.
Trying to convey a challenging idea? Produce animated movies. Through animation, ideas may come to life in a way that text or real-world video cannot. Additionally, monotonous talk show hosts are no longer sufficient to cut through the noise. Animation flicks are the ideal fusion of fun, nostalgia, and simplicity. And they function.
7. Video Engages Even the Laziest Buyers
Although it’s really simple to observe, video material is a fantastic tool for learning. It is hard to read in-depth service or long product descriptions given the pace of modern living. The contemporary consumer wants to witness the product in use. The use of video in online marketing is encouraged by a number of significant characteristics, including video preferences.
A large target audience may be attracted via video marketing, and it is effective on several levels. Even the laziest. Make sure to address the potential customer’s ears as well as their eyes. Your competitive edge gains two times the strength!
8. Video Encourages Social Shares
In 2015, 63% of digital marketers utilised video content, and 73% of participants overall said they planned to do the same in 2016, as specified by Michael Stelzner’s 8th yearly Online Marketing Industry Report. Indeed, they did.
Considering their new capabilities, social networking platforms also support video content. Reels and stories have been introduced by Facebook (A Video-Centric App for Youths). Instagram introduced Instagram Stories and 60-Second Videos, while Twitter had Periscope. The second-most used social network worldwide is YouTube. And lest not we forget the rapid growth of Tiktok.
But in a social media setting, video marketers must keep in mind that consumers share feelings, not information. If a branded video proved engaging, 76% of users said they would share it with their friends. So, make fascinating and enjoyable movies to promote social sharing. While social shares might boost traffic to your website, emotions are not precisely a return on investment.