Want to know methods that can help increase the likes on your Instagram posts? You do, I’ll bet! The answer is straightforward: avoid purchasing them at all costs. Really, don’t. You’re breaking Instagram’s Terms of Service if you buy likes, which might result in your account being suspended or flagged. Instead, take your time to produce top-notch content that will grab your target audience’s double-tap.
However, creating articles that people appreciate takes a lot of work, so we’re providing you with 12 strategies to help you increase your Like count. Learn how to obtain real Instagram likes now by diving in.
Instagram likes – Do they still matter?
Short response: Yes. Likes are really important if you have an Instagram account. Instagram began experimenting in 2019 with not displaying the amount of likes (i.e., like counts) a post received in some geographic locations.
Instagram’s CEO, Adam Mosseri, stated that this choice was made as part of Instagram’s endeavour to safeguard its users’ mental health. Instagram aimed to create a more positive and non-competitive user experience by removing like counts. According to Instagram, “We want people to focus on the images and videos you share, not how many likes you get.”
Some users thought that not knowing other users’ like counts reduced the pressure to keep up, while others felt that they were being excluded from popular items as a result of this choice. Instagram made the decision to give users the choice to conceal their like numbers in May 2021, either on all of their posts or just their personal feed.
The fact is that the Instagram algorithm will continue to favour posts with high levels of interaction whether we can see Instagram likes or not (including likes).
So, here are 12 things you may do to increase the number of likes on your Instagram pictures.
1. Using the right hashtags
Instagram hashtags are a fantastic method to broaden your audience and expand your following. Your post (or Story), when using a hashtag, will show up on the hashtag’s page. Even if they do not yet follow you, it may also appear in the feeds of individuals who follow the hashtag.
This post from MR DIY was hash tagged with the phrases “AlwaysLowPrices” and “Cooking.” These hashtags are pertinent, and the post will also show up on the associated hashtag sites.
2. Writing compelling captions
Despite Instagram’s fairly generous 2,200 character limit, you shouldn’t use all of it. You might choose a cryptic one-liner or a succinct slogan that captures the essence of your company. But if you find that going all the way works better for you, go for it! The fact is, your Instagram captions must be interesting enough for viewers to click “like” no matter how long they are.
Great Instagram captions are chock-full of pertinent details and personality that inspire your audience to act when they see them. Each of National Geographic’s Instagram postings has the most captivating, long descriptions. Engagement rates may be boosted by the vivid manner they give context to their photos while educating their audience.
3. Tagging relevant users
The goal of tagging someone or anything, whether it’s a company you’re wearing, a teammate, a buddy, or a role model, is to express how much you appreciate them. Your audience isn’t the only one who will see a person or brand you tag in an Instagram photo. Sometimes, it will also be seen by the audience of that individual (or brand).
A local actress named Emma Maembong tagged another Malaysian comedian for inviting her a movie premiere. She did it to express her thanks, but there’s a risk that she may also attract the attention of those Instagram users and their own followers.
4. Tagging your location
You can do more with location-tagging than just brag about the wonderful locations you’ve been. Additionally, geotagging your location in your postings might aid in your online visibility. If your company has a physical presence, this will be much more beneficial because you can create a community with your (possible) regular consumers.
For example, Restoran Dreri made sure to tag their location in this post about their famous seafood dish. Who knows what food enthusiast will visit their restaurant to get a taste?
Note: For your location to show up on the map, make sure your physical coordinates are correct.
5. Posting at the right time
Instagram doesn’t normally post in chronological order, but its algorithm does. This implies that you need to be aware of when the relevant individuals will be online if you want them to read your material.
Each brand has a different best posting period, so you may check your statistics to see when you published material that had a lot of interaction. However, we ran a few tests to determine the ideal time of day to post on Instagram, and we discovered that Wednesdays at 11 am are often the greatest time to publish. As you learn what works for your particular audience, you may start there and change the times.
6. Posting eye-catching photos
Prior to being a tool for business, photography was an art. And occasionally, we try to share pictures of a better calibre than we can actually capture. That’s OK, but “good” photos don’t get much attention on Instagram. You need to step it up.
This may require you to enrol in a photography school, shell out cash for better gear, or pick up some tricks that professional photographers do to produce high-quality photographs. One of the most visually appealing Instagram profiles I’ve ever seen belongs to Apple. According to their trademarked hashtag #ShotoniPhone, each breathtaking photograph was carefully captured on an iPhone.
7. Interacting with other users
Instagram serves posts from accounts that have a tight relationship with one another in an effort to meet the demands of its users. Therefore, make a point of like, commenting on, and sharing posts from other Instagram accounts if you want to increase your following (and the number of your likes) on the platform.
8. Posting user-generated content
Sharing material made by your fans and followers is a great approach to increase engagement—and sales! When a company you admire includes you on their Instagram account, it’s exciting for the follower. However, user-generated content acts as social proof for the company, demonstrating to your other followers how excellent your product or service is.
It demonstrates your ties to the neighbourhood as well. Reviews and cosmetic looks produced by customers make up a large portion of Fenty Beauty’s Instagram page. Refer to the picture below.
9. Posting behind-the-scenes content
It’s acceptable to be open and vulnerable when you demonstrate to your followers your brand-new, gleaming product and the effort it took to create it or keep the company afloat. Giving your audience a look into the minute details of your work—photo shoots, packaging, distribution, etc.—is always a wise decision since people prefer to see how things are produced.
Wall’s Malaysia shows their followers how their Carte d’OR ice cream is prepared (or at least some of the ingredients) in this video by taking them behind the scenes.
10. Dish out some memes
Are you fond of humorous things? If so, it’s likely that your audience does as well. So, use humorous memes, sayings, cartoons, and GIFs to get people to chuckle. However, you are not required to make illogical, incoherent jokes. Your memes and GIFs should reflect the tone of your business and the target demographic.
Wendy’s is a business that uses memes well. They deftly incorporate official announcements, user-generated material, and smart brand-centric memes.
11. Keeping track of competitor’s moves
You might be able to observe what’s working and what isn’t for your rivals if your Instagram account is set up to receive likes. There is a good possibility that it will work for you as well if it is working for your rivals. Social listening and competitive analysis come into play in this situation.
When you properly use social listening, you’ll be able to spot patterns and evaluate opinion throughout the sector. You’ll learn what consumers think of your rivals’ brands in addition to what they think of your own. By doing this, you’ll be prepared to take over when one of your rivals slips up.
12. Running a like-to-win contest
Planning a contest may require a lot of time and energy. A like-to-win contest is one of the simplest methods to achieve high levels of engagement in a short amount of time. The secret to making sure you’re giving away a gift that:
- Will be liked by your audience
- Will attract real prospects, not opportunists