Despite having over a billion subscribers, half of all significant businesses still don’t have a presence on TikTok. That might be as a result of TikTok’s scary appearance. However, we’re here to assure you that creating a TikTok video is simpler as it seems! You could even enjoy yourself while doing it. The easiest way to comprehend TikTok (and how it may help your business) is to get started making videos right now.
Making a TikTok account
- On your iPad or smartphone, download TikTok from the App Store or Google Play.
- Open the TikTok app and select a sign-up method.
- Insert your birthday. To safeguard community safety, TikTok includes age-related limitations on the platform, including a minimum account age requirement of 13 years old.
You’re done now! You may sync your contacts from here in order to look up pals on the app. You’ll be prompted by TikTok to finish your profile by performing the following three actions:
- Include a profile picture.
- Add a biography.
- Name-drop here.
By selecting Edit profile, you can also include your pronouns and link your YouTube and Instagram accounts.
Making a TikTok Video
- At the bottom of your screen, click the + sign. On your profile page, you can also choose Create video.
- You may either start recording by hitting the red Record button or use an existing video from your Camera Roll.
- You can select to record a 15-second, 60-second, or 3-minute video if you’re doing so. You may now upload videos up to 10 minutes long on TikTok.
- By selecting Adjust Clips from the right-hand menu, you may shorten the duration of your clips.
- By touching the button at the top of the screen, you may add music. You may utilise the search box to look up more music or sound effects, however TikTok will suggest tracks depending on the topic of your video.
- By selecting an option from the menu on the right, you may add effects, stickers, or text to your movies.
- Add subtitles to your video if it has spoken portions to make it more accessible.
- Tap the red Next button at the bottom of the screen after you’re through editing your movie.
- Add hashtags, tag users, and change options like Allow Duet or Allow Stitch to let other users make a split-screen TikTok using your video (which lets them edit clips of your video into their own). To change which still from your video shows on your feed, select Select cover.
- Click “Post” and you’re done!
Extra tip: after you’ve created a few videos, add your best-performing ones to a TikTok playlist.
Making a TikTok video with multiple videos
- At the bottom of your screen, click the + sign.
- On the bottom right, select Upload. To filter for the videos on your Camera Roll, choose Videos at the top of the screen. You can include a variety of clips or both photographs and videos!
- Choose an amount up to 35 videos that you wish to add. Click Next to proceed.
- To rearrange your videos, tap Adjust Clip. Incorporate sound effects or music as well. Based on the subject matter of your film and the duration of your clips, TikTok will recommend audio snippets. If you wish to keep the audio from your original video, you may choose Default. When finished, select Next.
- Here, you may add text, stickers, and video effects. If your clips have a lot of background noise, try Noise Reducer.
- A voiceover can be added as well. The track you chose or the original sound from your video clips will be overlaid by this.
- Manage your video settings, add a caption and hashtags, and tag other people.
- Press on Post to share it to everyone!
Making a TikTok with pictures
- At the bottom of your screen, click the + sign.
- On the bottom right, select Upload. To filter for the images on your Camera Roll, choose Photos at the top of the screen.
- Choose up to 35 photos that you wish to use. Unlike video clips, you can’t alter them in editing, so choose them in the order you want them to appear.
- When you’ve finished adding all of your photographs, click Next to continue.
- Your photographs will play in chronological sequence when they are displayed in video mode. You may switch to Photo Mode to see photographs in a slideshow-like fashion.
- By selecting the music icon at the top, you may choose a song or sound effect, or you can use Voiceover to record an audio track to go along with your visuals.
- When you’re done, modify your video’s parameters, add your caption and hashtags, and tag other people.
- Press “Post” to begin sharing!
Making a 3-minute TikTok video
A three-minute TikTok video may be created in one of three simple methods. Using the app to record it is the first option:
- To begin a new video, tap the plus icon at the bottom of your screen.
- Choose a 3-minute recording duration by swiping. By touching the red Record button, you may pause and resume your recording.
- You may start adding your video effects, music, voiceovers, and other elements once you have 3 minutes of footage.
Uploading individual video clips and editing them together is the alternative.
- At the bottom of your screen, click the plus sign.
- After selecting your clips, tap Upload. There are more than three minutes’ worth of footage available!
- Tap Adjust Clips on the next screen. From here, you may cut and rearrange the different films to make the overall run time 3 minutes.
- You may then add video components like text, stickers, effects, and more from this point.
You may also submit a 3-minute clip that has already been edited. There are several excellent video editing programmes for TikTok that give options like personalised fonts and original effects.
Scheduling a TikTok video
- Click the Cloud symbol in the top right corner of your feed after logging into your account at tiktok.com using a web browser.
- The upload video page will then be displayed, allowing you to submit movies, add captions with hashtags, alter the cover picture, select who can see them, and specify your privacy preferences, such as whether you want people to be able to comment on or duet with your video.
- Once you’ve uploaded and edited your post, toggle the schedule option and pick a time and date for it to go live. Your computer’s default configuration for the time zone will be used.
- To schedule your post, click schedule. In the Profile view, you may examine draughts and scheduled posts.
After scheduling the post, you won’t be able to alter the video, the captions, or the planned time, just as with standard publishing. If you need to alter anything you’ve planned, you may update the post and then re-upload it.
You’ll get a push notification to let you know when a scheduled video is posted, letting you know that your post is now live.
Tips to know before creating your first TikTok
- Use current music or audio samples. TikTok has a significant musical component, and many users utilise audio to search the app and find videos. Like this “cha-ching” effect, actual music frequently serves as the foundation for TikTok trends. Reaching a larger audience by adapting it for your own content might be beneficial.
- Have a strong start. The most crucial part of your video is the opening few seconds. Users will either continue scrolling or stop and pay attention to you. The main message of 67% of the best-performing videos, according to TikTok, is presented in the first three seconds. Therefore, be sure to focus on your main points.
- Put hashtags in. On TikTok, hashtags play a significant role in the organisation and discovery of content. Since TikTok switched from using a Discover tab to a Friends page, it’s more difficult to locate hot hashtags. However, you may locate some by browsing the TikTok Creative Center or using the app on your own.
- Don’t just stop after one! Don’t just release one video and wait for the Gen Z tastemakers to find you on TikTok; posting frequently is the secret to success there. To determine what material connects with your audience, TikTok advises uploading 1 to 4 times each day. Check out the optimal time to publish on TikTok if you want to make the most of your daily updates.
- Don’t try to be flawless. The two pillars of TikTok are authenticity and current relevance. Users prefer more unpolished material, and 65% of users believe that brand films with a polished appearance are inappropriate. We discovered that our less-polished films worked better in our personal quest to increase our TikTok following to 12.3k followers!
- Make it succinct. Brevity is your friend even if TikTok videos can now be up to 10 minutes long. Earlier in 2022, the hashtag #sevensecondchallenge was popular, demonstrating the enormous engagement that extremely brief movies with a lot of text were receiving. We personally tried the TikTok challenge for seven seconds, and it was successful! The ideal duration for a TikTok video is between 7 and 15 seconds, however you don’t have to go that short.
- Understand the lingo. What does cheugy mean? Why are there so many fire emojis in the comments on that viral video? To fit in, you must learn how to speak like a TikToker.
What are you waiting for? Grow your TikTok presence now. Happy Creating!