You may add the TikTok pixel as a piece of code to your website to track conversions. We’re talking about particular TikTok conversions here, not simply conversions in general. Therefore, you must board the pixel train if you’re conducting a TikTok advertising campaign and want to know which of your commercials is generating the most revenue.
Here, you will be guided through the procedure step-by-step. You can start using TikTok Pixel in a matter of minutes. Let’s get going!
Introduction to TikTok Pixel
A simple bit of code called the TikTok pixel may be added to your website. When the pixel is put in place, it will keep track of particular actions, such when someone watches a TikTok advertisement or clicks on a link to your website. Your TikTok Advertisements account will then keep track of these occurrences so you can monitor which ads are generating the most revenue.
How can I utilise a TikTok pixel? Let’s start by saying that it is a useful measuring tool that may assist you in monitoring the return on investment (ROI) for your TikTok advertising efforts. By knowing which advertisements are successful and which ones are not, it may also assist you in developing more focused ad campaigns. Finally, you can use the TikTok pixel to retarget website visitors with relevant adverts.
Setting up TikTok Pixel
Step 1: Creating the pixel
You’ll need a TikTok Business account to accomplish this. After logging into your account, navigate to TikTok Ads Manager > Assets > Events.
Next, decide if you want to monitor Web events or App events.
After that, click on Create Pixel.
You must name your pixel at this point. It’s a good idea to give your pixel a name that will make it easier for you to recall what it’s for. You may give it a name like “Conversion Pixel” if you’re using it to measure conversions on your website. Call it “Ecommerce Pixel” if you’re using it on an e-commerce site.
Next, choose TikTok Pixel under Connection Method. After that, choose Next.
Step Two: Installing the pixel code onto your website or app
The Set Up Web Events with TikTok Pixel screen will popup after that. Here, you may choose to manually install your Pixel or to automatically configure it via a third party.
Remember to only paste your code once. There are plugins available that will assist you in installing the code whether you’re using WordPress or Woocommerce. Before installing any plugins, make sure to check the reviews as certain plugins may slow down your website.
You may also install your pixel using a variety of third-party applications, like Google Tag Manager, Square, and BigCommerce. On your pixel configuration screen, select Automatically Set Up Web Events via Partner Platforms to do this. Then, choose Next.
Link your third-party account to your TikTok pixel. You’re now ready to go!
Adding TikTok Pixel to Shopify
If you use Shopify, you may add a TikTok pixel using the Shopify app or as previously mentioned by selecting Automatically Set Up Web Events via Partner Platforms. Use the Shopify app to set up your TikTok pixel by following these instructions. The TikTok app should first be added to your Shopify store by downloading it from the Shopify App Store.
Next step would be to connect your TikTok for Business and TikTok Ads Manager accounts.
Select TikTok under Sales Channels. Then select Data Sharing > Marketing. Connect an existing pixel or use Shopify to create one by clicking Create Pixel.
Go to your TikTok Ads Manager account and select Assets to make sure your pixel is active. Next, choose Events. You’re good to go if your pixel is on the list.
Guide to TikTok pixel events
The particular actions users perform on your website or app are known as TikTok pixel events. The fourteen different categories of TikTok pixel occurrences. Which are:
- Add payment info
- Add to cart
- Add to wishlist
- Click button
- Complete payment
- Complete registration
- Initiate checkout
- Place an order
- Submit form
- View content
Guide to TikTok Pixel Helper
You may check to see if your pixel is operating properly with TikTok’s tool known as the TikTok Pixel Helper. Install the TikTok Pixel Helper Chrome extension after putting in the code. Open a new tab in your browser, then put your tracking URL there followed by “?dbgrmrktng” tag.
For example: http://resolute.my/alias?dbgrmrktng
You can then view information on the status of your pixels via the TikTok Pixel Helper. It can also let you see whether your events are working and receiving data properly.
How to uninstall TikTok Pixel
There may be a time when you want to remove your Pixel after you’ve installed it. To remove a TikTok pixel, do the following:
- Access your TikTok Ads Manager.
- Select Web Events or App Events under Assets > Events.
- To erase a pixel, click the three dots next to its name.
- Select Delete.
It is important to note that a pixel may only be removed if it is not active. All of the data linked to a pixel is likewise destroyed when it is erased. Historical information and any unsent occurrences are included. Once this data has been erased, it cannot be recovered.