Forward-thinking Ecommerce companies are constantly searching for fresh distribution channels and methods of reaching consumers with their items. Many firms have succeeded in expanding on established marketplaces like Amazon, Etsy, and eBay over the years. But contemporary markets are continuously developing, and consumers are continually coming up with new methods to engage with brands and discover new goods. One of the contemporary markets where many firms are having success is selling on Facebook, where they can reach consumers where they are.

And it goes further than just Facebook sales. To entice users back to your branded Shopify site, where you have greater control over the interaction and relationship, you can leverage Facebook as an advertising channel.

Facebook Ad sizes for 2022

Facebook ad sizes for feed

Facebook feed advertisements have to have a minimal decision of 1080 through 1080 pixels and a most report length of 30 megabytes. The dimensions have to be as a minimum six hundred through six hundred pixels in length, without a top limit. Facebook can show snap shots in component ratios starting from 1.91:1 to 4:5, however provide marketing and marketing and advertisements the usage of inventory pics have to be 1.91:1.

In phrases of text, your headline may be as much as forty characters long, your middle content material may be a hundred twenty five characters long, and your description may be as much as 30 characters long.

The most prevalent ad kind is Facebook feed advertisements. These appear in users’ Facebook news feeds alongside updates from their friends, groups, and pages. Videos, animated GIFs, and plain photographs can all be used as Facebook feed ads. 360-degree photographs and panoramic images are included in this.

Facebook feed ad sizes at a glance:

• Maximum image size is 600 by 600 pixels, with a maximum file size of 30 MB.
• There is no maximum resolution; the minimum resolution is 1080 x 1080 pixels.
• Image ratio: 1.91:1 to 1:1

Facebook ads sizes for carousell

User’s news feeds additionally incorporate Facebook carousel advertisements. These Facebook ad sizes codecs make use of multiple images and videos rather than just one. The pix are supplied in a gallery- or slideshow-like fashion, and you could utilise everywhere among  and 10 pix or movies.

Similar to Facebook ad sizes for feed, Facebook carousel commercials have advert length limits. Videos may be as much as 4 megabytes in length and photos may be as much as 30 megabytes, with a minimal decision of 1080 with the aid of using 1080 pixels. You ought to keep an photo ratio among 1.9:1 and 1:1. Videos can last as long as 240 mins and need to be at the least one 2d length.

Other regulations encompass a headline restriction of forty characters, a number one textual content restriction of a hundred twenty five characters, and an outline restriction of 20 characters.

Facebook ads sizes for carousel in a glance:

• Maximum file size for photos is 30 MB, while for films it is 4 MB.
• Maximum image size for movies is 120 x 120 pixels and 600 x 600 pixels for pictures.
• Minimum resolution is 1080 x 1080 pixels; there is no maximum resolution.
• Image ratio: 1.9:1 to 1:1 ​​

Facebook ads sizes right column

In the news feed, Facebook’s proper column classified ads do now no longer appear. Instead, for laptop users, they display up at the proper aspect of Facebook sites. Mobile users cannot see Facebook’s correct column marketing and advertising.

Facebook carousel advertisements and proper column advertisements each observe a number of the equal advert length recommendations. This manner that you could add as much as 30 gigabytes of images or four megabytes of videos. Up to ten visible property also can be added, but Facebook will handiest display the primary one for proper column marketing and marketing. Videos may be as quick as one 2nd and so long as 240 minutes, however the decision need to be as a minimum 1080 via way of means of 1080 pixels.

However, there are a few versions from Facebook carousel marketing and marketing. Your proper column marketing and marketing’ photograph ratio ought to be 1:1. Right column advert headlines can handiest be forty characters long; there may be no room for extra material.

The sizes of Facebook right column ads in a glance:

• Maximum file size for photos is 30 MB, while for films it is 4 MB.
• Maximum image size for movies is 120 x 120 pixels and 600 x 600 pixels for pictures.
• Minimum resolution is 1080 x 1080 pixels; there is no maximum resolution.
• Image ratio: 1:1

Facebook in-stream video ads sizes

Facebook’s in-stream videos still have a carousel structure, even though viewers see them on their Facebook Live feeds. In other words, if someone is watching Facebook Live videos, your in-motion video marketing might start to show up after they have been captivated to the screen for at least a minute. Facebook in-move video marketing and marketing are completely seen to cell users, not like proper column ads.

For your in-move video advert carousel, you could rent  to 10 films, every lasting among one 2nd and 240 minutes. Up to 4 gigabytes may be used for a video. There isn’t anyt any most decision required, however you have to have an photo ratio of 1:1 and a decision of as a minimum 1080 through 1080 pixels.

Additionally, there may be room for replica here. This carries a headline of forty characters, an outline of 20 characters, and number one textual content of one hundred twenty five characters.

Facebook in-stream video ad sizes at a glance:

• Maximum file size: 4 GB
• Maximum image size: 120 x 120 pixels
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook Marketplace ads sizes

Facebook Marketplace, a tool that functions like Craigslist on the social network, allows users to promote and search for products for sale. You can also put advertising on this platform. Users can list items on Facebook Marketplace for free, and advertisers can pay to have their adverts posted there.

Similar size restrictions apply to Facebook Marketplace advertisements and in-stream video ads: two to ten videos, each lasting from a second to 240 minutes; up to 30 megabytes for photos and four gigabytes for videos; a minimum resolution of 1080 by 1080 pixels (no maximum); and a 1:1 image ratio.

The same rules apply to copy as well: 125 characters for the main text, 20 characters for the description, and 40 characters for the headline.

Facebook Marketplace ad sizes at a glance:

• Maximum file size for photos is 30 MB and for movies is 4 GB.
• Maximum image size for movies is 120 x 120 pixels and 600 x 600 pixels for pictures.
• Minimum resolution is 1080 x 1080 pixels; there is no maximum resolution.
• Image ratio: 1:1

Facebook Instant Articles ads sizes

Facebook Instant Articles are accessible to phone users in attempt to improve their content engagement. These Facebook ad formats prioritise content and frequently have a substantial quantity of copy for people to read. They are therefore designed with mobile users in mind, making the content simpler to understand and interact with on a smaller screen.

Instant Article Facebook ads have the same sizes as other ad types. Two to ten photos or films, each 30 megabytes and each taking up four gigabytes, are permitted. Videos might last from a single second to 240 minutes. A 1:1 picture ratio and a minimum resolution of 1080 by 1080 pixels are required.

Once more, there is room for a headline, a description, and the main text. You must meet the same criteria as other categories, which are 40, 20, and 125 characters, respectively.

Facebook Instant Articles ad sizes at a glance:

• Maximum file size for videos is 4 GB and 30 MB respectively.
• Maximum image size for pictures is 600 × 600 pixels; for films, it is 120 x 120 pixels.
• Resolution: no maximum resolution; at least 1080 x 1080 pixels
• Image ratio: 1:1

Facebook Stories ads sizes

Postings on Facebook Stories can only be seen for a limited time because they disappear after 24 hours, similar to Instagram Stories. Users view adverts sporadically when they scroll through Facebook Stories from the individuals and pages they follow.

There is a three-card maximum for Facebook Stories or Expandable Carousel advertisements, and video is not permitted. Each photograph has a maximum file size of 30 megabytes and a maximum width of 500 pixels. For calls to action and other in-app content, Facebook advises leaving at least 250 pixels at the top and bottom of your image. Resolution should be at least 1080 by 1080 pixels with a 1:1 picture ratio. Additionally, you have 125 characters for the main text.

Facebook Stories ad sizes at a glance:

• Maximum file size: 30 MB
• Maximum image size: 500 pixels wide
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook collection ads sizes

For e-commerce businesses especially, Facebook collection advertisements are the best ad types since they show up in consumers’ news feeds. These advertisements direct viewers to a Facebook Instant Experience, a full-screen in-app landing page that highlights your company and its goods. These landing pages allow users to make purchases immediately.

Facebook collection advertisements include a cover image or video in addition to three distinct product photos that are all the same size. Videos can be up to four gigabytes in size and images up to 30 megabytes in size, with a minimum resolution of 1080 by 1080 pixels and a 1:1 picture ratio.

Additionally, you are given 125 characters for the main text and 40 characters for the headline.

Facebook collection ad sizes at a glance:

• Maximum file size for photos is 30 MB and for movies is 4 GB.
• Maximum image size for movies is 120 x 120 pixels and 600 x 600 pixels for pictures.
• Minimum resolution is 1080 x 1080 pixels; there is no maximum resolution.
• Image ratio: 1:1

Moving forward with your Facebook ads

There are benefits to using your online store as your mission control centre. You may circumvent seller constraints, manage every part of your business more easily, and seamlessly combine different business areas for a more complete picture. Customer outreach is still necessary, and this is where distribution channels like Facebook come into play.

Today’s successful e-commerce companies have online presences beyond just their own websites. They use a multichannel strategy to develop relationships with customers and ultimately market and sell their goods. Facebook is merely one of the many channels available to online business owners.

Facebook advertising is made easier when you combine Shopify and Facebook selling. You can sell your goods anywhere customers buy, instantly sync your product catalogue, and control everything from your unified Shopify interface.

Facebook ad sizes FAQ

What size Facebook advertisement works best?

A minimum image resolution of 1080 by 1080 pixels is recommended for Facebook ads. Videos should be 120 by 120 pixels in size and images should be 600 by 600 pixels with a maximum file size of 30 megabytes.

There are four ad formats for Facebook:

• Image ads
• Video ads
• Carousel ads
• Collection ads

What is the maximum image size for Facebook?

Facebook advertising can only use images up to 30 megabytes in size.

What is the Facebook ad sizes in pixels?

Videos must be 120 by 120 pixels and pictures must be 600 by 600 pixels for Facebook advertisements. There is no maximum image resolution allowed for Facebook advertising, but the resolution must be at least 1080 by 1080 pixels.