You may be familiar with being the target of scammers who create false accounts and pose as you if you are an influencer or brand on Facebook. When this occurs, you will need to have a strategy to demonstrate to your audience that your profile or page is the real deal.

The verification badge from Facebook.

A fantastic method to establish your trust and authenticity with your online audience is to have your Facebook account verified. Your Facebook Page may appear higher in search results on the site simply if it has the verification badge. With this, it is now simpler for potential clients to find your company as a result.

However, requesting to be verified on Facebook is a not a simple procedure. It is not possible to guarantee if your application will be accepted. But do not be give up after just this!

In this article, we’ll go over some steps you can do to improve your chances of being verified on Facebook before submitting your application. We’ll also go through how to maintain your Facebook verification badge after you receive it.

What is Facebook verification?

The procedure of having an account or page validated on Facebook is referred to as verification. When a Facebook account is verified, a blue checkmark is added next to the account name that will let all other users know the account is legitimate.

Facebook began authenticating legitimate accounts belonged to famous people, artists, and organisations in 2013, taking a lesson from Twitter. Facebook began verifying Pages with substantial followings in 2018. And today, when the audience reaches a certain size, they provide the checkmark to specific profiles.

What Facebook verification isn’t

If there’s one feature Facebook offers, it’s badges. The site provides badges for top sellers, top fans, verification, and so on.

The verification badge stands out from the other available badges since it is a blue checkmark.

Facebook used to provide Marketplace verifications and grey checkmarks. But these programmes have been abandoned.

How to get verified on Facebook

By simply completing a one-page verification request form, Facebook will have a chance to grant you access to the desired blue checkmark on your Facebook profile.

But there are several things you need to do beforehand if you want to have the highest chance of having your application accepted.

Step 1: Select the type of account you want to be validated.

You can ask Facebook to verify your profile or page.

Log into your Facebook account before completing the verification form. The form will automatically display the profiles or pages you can request verification for once you are logged in.

You only need the URL of the Facebook profile you want to apply for to get started.

Step 2: Confirm your authenticity

You will be required to submit a document that demonstrates your identity when you apply for a Facebook verification. By taking this measure, Facebook will be prevented from verifying phoney accounts and imposters.

Facebook accepts these forms of verification:

• National identification card
• Passport
• Driver’s license
• Recent utility bill
• Tax filing
• Articles of incorporation

Depending on who issued the identity, different types are recognised. Look over Facebook’s list of ID requirements if you’re unsure if they will accept your ID. Regardless of the ID you choose to use, you must scan it before you can attach it to the verification form.

Step 3: Confirm your notability

Facebook requests proof that your account is well-known enough to be validated on the verification form. They basically want to know if your account is well-known enough to be vulnerable to impersonation.

You will give some basic information about your account in this part, such as the category it belongs to and the region or nation where it is most well-liked.

There are also a number of optional fields. The greater the amount of information you submit, the more likely it is that it will be validated.

You describe the types of people who follow you, their hobbies, and the reasons they follow your account in the audience area. If your company or brand has multiple names in different markets, you don’t necessarily need to fill out the Also known as form.

Provide up to five links to other social media accounts or articles that best illustrate the popularity of your account. This is the last step. Facebook won’t take paid or promotional content into consideration, so these links must be impartial.

Step 4: Wait for an email

Facebook will analyse your application once you submit it and determine whether to accept it or reject it. Normally, this process takes 48 hours to 45 days. In any case, Facebook will email you regarding your application.

Six ways to improve your chances to get verified on Facebook

Facebook considers the following four elements when determining whether or not to verify a profile or page:

• Authenticity: Is the profile or page being managed by the actual person (or team representing that person)?

• Completeness: Does the profile or Page contain all the information required to understand the person, company, or brand it represents?

• Uniqueness: Is the person, business, or organisation exclusively represented by their Facebook profile or Page?

• Notability: Is the person, company, or organisation well-known enough that the public would benefit from issuing them a verification badge?

We’ll go over a couple ways to check that your Facebook profile or Page satisfies all the criteria for a verification badge in this section.

1. Update your company information

No matter how professional your Facebook business profile appears, if your information isn’t current, you’ll probably not be verified. Before granting the verification badge, Facebook normally analyses and verifies the information provided by applicants. Therefore, you must make sure that it is correct.

To do this, pay attention to your:

• Website URL
• Email address
• Bio
• Description

2. Provide details

The more information you submit about your brand, the more likely it is that it will be confirmed. The About section of your Page is a fantastic place to begin. Enter information such as:

• Address(es)
• Phone number(s)
• Your other social media handles
• Your mission statement
• A company overview

3. Be professional

Your Facebook page’s look and feel should be consistent with the persona that your company projects both offline and online. Facebook gains insight into the relationship between your Page and your brand thanks to this.

In other words, only share stuff that is relevant to your brand on your Facebook page. Share no information that may damage your reputation in the eyes of the general public, such as:

• Low-quality and/or off-brand visuals
• Posts containing grammatical and spelling errors
• Unprofessional posts, and anything that doesn’t align with your brand voice

Examine your business page through the eyes of a prospective customer to identify any content that may prohibit you from being verified, and then change or delete anything that doesn’t look professional.

4. Include links to your official web properties

You must provide a precise link to your company’s official website if you wish to be verified on Facebook. On your website, you ought to provide a link to your Facebook Page.

5. Create a Facebook Business Page

It makes sense to create a Facebook Business Page if you represent a brand and want to become Facebook verified. It costs nothing to create a company Page, and the procedure for validating a Page is the same as for verifying a profile.

Your business Page’s content will demonstrate your credibility and notoriety.

6. Build a community

Your reputation plays a major role in receiving a blue checkmark. Building a sizable and engaged Facebook following is also the best approach to demonstrate your popularity.

On Facebook, there are various strategies to develop a community and raise engagement levels. One of these techniques is:

• Sharing content created by users

• Displaying adverts

• Planning a contest

• Using Facebook analytics tools to determine the types of material that engage your audience.

How to stay verified on Facebook

Getting a blue checkmark is one thing; keeping it is another. In certain circumstances, your verification badge may be removed in accordance with Facebook’s policies. You can continue to use Facebook Verification by taking the following actions:

1. Enable two-factor authentication

The value of a blue checkmark next to your account name for your brand may be enormous. The last thing you want is for a hacker or con artist to use your verified account for their own purposes.

Enable two-factor authentication—a security technique that gives your account an additional layer of protection—to stop this from happening. By using this layer, you can access your account without having to use the standard log-in screen to verify your identity. This substitute could be:

• An app for third-party authentication

• An SMS sent to your mobile phone

• An actual security key

This makes accessing your confirmed Facebook account by someone other than you considerably more difficult.

2. Respect Facebook’s Community Standards

Make sure you are familiar with Facebook’s Community Standards before your account gets verified.

Contrary to what you might believe, you are not required to adhere to the same regulations as any other Facebook user.

Yes, just like everyone else, you will need to adhere to Facebook’s rules regarding unlawful content and online harassment. However, many guidelines only apply to authenticated accounts.

For instance, make sure you adhere to Facebook’s intellectual property and privacy regulations when reposting other users’ work, which is a wonderful way to boost interaction and create a community.

3. Create and implement a Facebook marketing strategy

Popularity, as previously established, is a key factor in account verification. Therefore, you must maintain your popularity to keep your verification badge.

To do this, put some elite Facebook marketing strategies into practise that can assist you in locating and interacting with your target audience.

Facebook marketing encompasses both organic posts and paid advertisements.

In general, you should look into anything that strengthens your credibility and favourably depicts your brand. The Facebook verification badge is one of these. If you follow the guidelines above before completing the verification form, you’ll have an opportunity to get your own checkmark.