TikTok is currently popular not only among 14-year-olds who lip sync, but also among comedians, athletes, and, yes, brands. TikTok has been used for advertising efforts by major organizations such as Coca-Cola, Nike, and Google. Khloé Kardashian has also been compensated for posting sponsored content on the network. However, TikTok is more than just a platform for advertisements: it is also the birthplace of some of the internet’s most popular memes.
If you think you don’t grasp TikTok, you’re not alone. The app is chaotic and fast-paced, mixing components from Spotify, Snapchat, Vine, and Twitch into a single social network. Here’s all you need to know to get started, from TikTok “Challenges” to Coins and Original Sounds.
TikTok, a blazing social media site, has been existing since 2018, but it is quickly acquiring widespread appeal. Everyone from superstars to teenagers to hip grandmas is on TikTok, but how much profit can company make from using TikTok for business? On the surface, the platform appears to be a place for amusing lip-sync videos rather than a place to promote products and services. However, there is a lot of opportunity for small businesses to use TikTok to reach their target audience in a fun and creative way.
What exactly is TikTok, and why should you be concerned?
TikTok promotes itself as a platform for short mobile videos. Consider an Instagram for videos or a short-form YouTube with a slew of new capabilities. TikTok’s videos can range in length from five seconds to sixty seconds. Filters and extra effects are simple to incorporate. TikTok also offers a large music collection from which you may add songs to your videos.
TikTok’s algorithm employs artificial intelligence to propose videos to users based on their previous viewings. The algorithm makes it simple for consumers to discover fresh material, making it simple to build viral phenomena.
The app is rapidly expanding and is already the sixth-largest social network. Here are a few more astounding statistics that may persuade you to try TikTok for business:
- The app has been downloaded over 1.65 billion times.
- In 2019, it was the second-most downloaded app (only beat by WhatsApp)
- The typical user accesses it more than 8 times every day.
- TikTok’s greatest demography is 18-24-year-olds, followed by 13-17-year-olds.
- Around 60% of TikTok users are female, whereas 40% are male.
Understand the Platform
If you’re thinking about using TikTok as a small company marketing tool, start by creating a small business account and exploring the platform. This isn’t the place to make hard sells for your tech software. That kind of promotion isn’t going to get you very far on TikTok. That is why it is best to first check around and see what other brands are doing. You should also double-check that your target audience is on TikTok before proceeding.
Here are a few things to try while you’re exploring the platform:
- Watch the existing videos: When you open the app, you’ll find a feed filled with a variety of amusing videos. Click around and watch a few videos to get a sense of the platform.
- Produce your own videos: You’re not trying to be a professional videographer. The vast majority of TikTok videos are created by users. Begin by recording with your phone, then add filters, amazing effects like facial zoom, stickers, and so much more.
- Add in music: TikTok is connected with Apple Music, so you can add songs, remix them, and add effects to your videos.
- Follow accounts you like: On TikTok, search for other competitive businesses and like their accounts so you can follow them and observe what kind of material they create. Also, keep an eye on industry titans and their marketing strategies.
- Buy virtual coins: TikTok allows users to purchase virtual coins with real money. These can then be used to send virtual gifts to others.
TikTok for Professionals: Experiment with Different Types of Content
It’s time to develop content for your business now that you’ve researched your rivals and discovered your target demographic is on TikTok. While a comical lip sync video is entertaining, there are many other ways to market your business:
- Introduce yourself and your staff with a catchy theme music that encapsulates your company’s personality.
- Allow followers to take a cheeky tour of your workplace to see where the magic happens.
- TikTok is an excellent platform for sharing motivational stories. Do you have a stunning success story about how you started your business?
- Instead of telling people how fantastic your product or service is, check if you can get some of your most loyal customers to say a few words about it on film.
- Is your company’s name distinctive? Make a video in which you explain why you choose that name and the narrative behind it.
- Many small businesses have animals running around. TikTok fans enjoy watching cute animal videos.
- Does your company give time, money, or products to your community? Explain why this is crucial for your company.
- How is your product created? Display the step-by-step procedure to users. TikTok’s time-lapse films are extremely popular.
- Do you want to motivate others to establish their own businesses? Make tutorials on how to do so.
On TikTok, there are numerous methods to share information about your company. Remember that TikTok consumers enjoy entertaining and innovative videos. They are not interested in hearing a talking head explain how to utilize a product or why your product is the greatest. They want to witness an intriguing product story with catchy music in the backdrop.
Giving your audience a story is a no-brainer. To begin, create a picture that will act as bait, persuading viewers to continue watching the movie. After you’ve found the right photo, apply professional effects to it. There are plenty free filters available online, so simply brush up on your understanding of how to install Photoshop actions and get down to business.
Use the Appropriate Hashtags
You must conduct hashtag research if you want your work to be discovered. What hashtags are trending, what hashtags do your target audience click on, and which hashtags are relevant to your business? You can’t just use any hashtag because it’s popular; hashtags must be relevant to your video. Users who click on it will be disappointed and will not want to return to your account.
When you upload a video to TikTok, make sure to include relevant and popular hashtags. Keep in mind that TikTok is mostly for entertainment and not for commercial purposes. They’re looking for entertaining things to watch. Use hashtags wisely to capture your readers’ attention.
User-Generated Content Curation
While making your own movies is an excellent method to promote your company and raise brand recognition on TikTok, you can also use the material of your consumers. This is where hashtags come into play once more. Create a hashtag for your business and encourage your customers to use it anytime they post something about your products on TikTok. You may even host a paid hashtag challenge (details below!).
Prospects will discover about your organization through the most effective marketing vehicle: word of mouth. For example, if a prospect views a TikTok video in which a user is wearing your designer dress, they will want to follow your company’s hashtag to learn more about those outfits. This could eventually lead to their purchasing from your website as a result of a TikTok video.
TikTok for Business: Learn About the Platform’s Ads
Businesses, like other social media platforms, can now advertise on TikTok. That’s a great approach to get your brand in front of new users and prospects. TikTok allows your company to promote in four ways:
- Brand takeover: When a user opens TikTok, the brand takeover ad appears before any other user content. If you’re providing a unique offer for TikTok, you can link the ad to a landing page.
- Native ad: A type of ad that appears in between user content. Remember that consumers can easily avoid this form of ad by scrolling past it.
- Sponsored hashtag challenge: Businesses can sponsor a specific hashtag challenge and advertise on the Discover page. This is an excellent technique to increase brand and hashtag interaction.
- Branded lens: This is a type of filter that your company creates for consumers to use on their videos. Choose something that is relevant to your business and resonates with your target audience.
TikTok is a good place to start for Small Businesses.
TikTok for Small Business is an exceptional approach to get your brand in front of new customers. TikTok’s users are highly engaged, enjoy sharing material, and use TikTok numerous times every day. Small businesses can showcase their creative side by including comedy into their posts and finding music that resonates with their target audience. Remember, this platform is about having fun and being creative, not about making high-pressure sales.
TikTok for Small Business assists you in creating commercials, presenting your brand to the relevant individuals, and providing engagement and follower-growth advice. Check out the Business Learning Center to receive answers to your queries and discover how to excel on the platform. TikTok’s viewership is expanding by the day, so don’t wait to join in on the fun.