Tiktok for Business

Reasons Why You Should Use Tiktok for Business

Let’s start with the five reasons why TikTok should be in any business’ marketing tool set. We’ll talk about ads, different types of content, and some of the quirks that distinguish the site.

1.    Influencers on TikTok

Influencer marketing has been around for quite some time. If you’re not familiar with it, here’s a simple overview: you contact an Instagram influencer with a sizable following and pay them to post about your items.

This sort of marketing is very powerful because it appears to be a recommendation from a friend rather than an advertisement. It instills trust in the viewer, making them more likely to purchase.

Influencer marketing on TikTok takes this to a whole new level. While Instagram marketing is still effective, the network has become overrun with firms attempting to capitalize on the technique. As a result, an increasing percentage of Instagrammers simply tune out sponsored posts as they would any other advertisement.

TikTok, however, is a comparatively new platform that is far less focused on revenue. Because it hasn’t been adopted as widely by corporations, it keeps more of the personalized flair that Instagram had before it became so popular for marketing.

Furthermore, if your items primarily appeal to a younger audience (13 to 24), TikTok is an ideal choice. A massive 69 percent of all TikTok users are aged 13 to 24, with 27 percent aged 13 to 17 and 42 percent aged 18 to 24. TikTok is a golden ticket if you want to reach this group.

The most difficult aspect of getting started with TikTok influencer marketing is simply identifying the perfect influencers for your brand. As effective as TikTok marketing is, you still need to make sure the person you choose is in the correct niche – for example, you wouldn’t want to hire a male fitness influencer to promote a new women’s fitness program.

You may either look for an influencer on the platform directly or utilize a tool like Influence Grid. Influence Grid assists you in sorting between influencers by offering statistics such as follower count, views per video, and likes per video. This might give you a better understanding of the kinds of outcomes you can expect from various influencers.

tiktok for business

2. TikTok’s advertisements

TikTok advertising is a newer addition to the app. They represent TikTok’s foray into the ad industry, pitting it against Snapchat and Instagram. TikTok advertising is similar to other paid social media ads in general, but they do have several idiosyncrasies that marketers should be aware of.

There are five sorts of advertisements to be careful of:

1.      In-Feed Ads

2.      Brand Takeovers

3.      TopViews

4.      Branded Hashtag Challenges

5.      Branded Effects

Before we get into the specifics, it’s worth noting that paid TikTok commercials are more expensive than ads on most other social media platforms. While you can run a Facebook or Instagram ad campaign for as little as $20, the minimum cost to conduct an ad campaign with TikTok for Business is currently $50, down from $500.

1.    In-Feed Ads

TikTok’s in-feed advertising is similar to the ads that appear between Instagram stories. When a person scrolls through their feed, one of these adverts will eventually appear.

One of the best aspects of in-feed advertising is that you can make them almost indistinguishable from ordinary content if you like, as shown in the example below. However, if your strategy calls for it, you can add many CTAs and upload films with elaborate motion graphics. Overall, they provide us with a great deal of freedom.

2.    Brand Takeovers

When consumers start the TikTok app, brand takeover ads display immediately. As you might expect, these commercials are incredibly expensive (think tens of thousands of dollars), yet they may reach a big portion of TikTok’s user base immediately upon launch.

TikTok’s users will mostly see one brand takeover commercial per day, so it’s a smart method to raise brand recognition by temporarily eliminating competitors. However, the hefty cost makes it prohibitively expensive for many businesses.

tiktok brand

3.    TopViews

TopViews are a form of in-feed ad that is guaranteed to be the first ad that viewers see after three seconds. They can also play full-screen video for up to 60 seconds and show at the top of the For You page.

4.    Branded Hashtag Challenges

Branded hashtag challenges are advantageous since they increase brand recognition primarily through user-generated content (UGC).

These tasks can be found on TikTok’s Discover page. When users click on one of the hashtags, they are taken to a branded landing page with information on the challenge, a link to the brand’s website, and UGC from TikTokers who have previously participated.

Branded hashtag challenges are especially effective because, well, they’re entertaining. In contrast to in-feed advertisements or brand takeovers, these ads allow users to be creative and express themselves, resulting in a valuable relationship between your business and your audience.

Unfortunately, these advertisements are also highly costly. For a six-day challenge, you must pay a flat price of $150,000.

5.    Branded Effects

TikTok’s branded effects follow in Snapchat’s footsteps by allowing advertisers to develop AR overlays that TikTokers may utilize in their videos.

These, like branded hashtag challenges, can be successful because they stimulate audience participation. They are, however, rather pricey, with each effect costing $100,000.

3.    Diverse Content

TikTok is more than simply a new social network; it is a new medium for online expression. TikTok is bringing bite-sized media to the forefront, much like vinyl records did for the two-minute single, and producers must learn the ins and outs of this new genre.

This means you won’t be able to simply import your Facebook and Instagram posts to TikTok and vice versa. Although you will need to quadruple your social media efforts, it also allows you to try out fresh concepts that you would not try on other channels.

TikTok is all about sound and video, whereas Twitter is all about text and Instagram is all about images. It’s difficult to make a great TikTok post without engaging audio and eye-catching images.

Popular TikTok posts are divided into two categories: music and comedy. While there are some serious uploads, most users use TikTok to watch short, loopable comedic snippets or videos (especially dance routines) matched to popular melodies.

As a result, TikTok is a very informal channel, and coming across as too professional or sales will irritate your viewers. So, even if you keep a really professional appearance on Instagram, you’ll probably want to tone it down and get ridiculous on TikTok.

While consistent branding is normally essential, this is one case where it simply does not work. These two posts are so dissimilar that you’d never believe they’re from the same company, but they both perform well for their respective platforms.

To summarize, don’t be scared to be innovative and step outside your comfort zone. Make engaging content, such as branded and unbranded (free) hashtag challenges, amusing movies, and short dance routines.

If you truly want your work to be remembered, keep up with the current TikTok trends. This will provide you with a decent indication of which songs and effects are popular, allowing you to ride the wave with your material.

4.    Increased Viral Potential

TikTok democratizes material in a novel and distinctive way. Unlike most social media platforms, which pick what content to give you depending on the popularity of the poster, TikTok has confirmed that follower counts have no direct influence on what content appears on your feed.

What exactly does this mean? In essence, you may become an overnight success by publishing just one video. With follower numbers removed, the new guy has the same chance of going viral as the major pop singer.

For example, bubba ice was able to swiftly build his account after only a few videos of his ice cream acrobatics were posted. His account now has 1.3 million followers and 21.6 million likes.

So, what is the secret behind TikTok’s virality? A lot of it boils down to simply jumping on something that is already popular.

After just a few minutes on the platform, you’ll notice that many videos have the same tunes and hashtags. When you see this, assess whether your company can capitalize on the trend. You can also initiate new trends by creating your own hashtags.

5.    TikTok (Still) Isn’t Saturated

TikTok is a very new platform. It was released four years ago in 2016, but it didn’t really hit the mainstream until 2018 when its parent firm chose to merge it with the now-defunct Musical.ly. TikTok for Business will be available in July 2020.

This opens the door for fresh ideas and voices on TikTok. Despite having a strong presence on Instagram and Facebook, many major firms have yet to switch to TikTok. The New York Times, Subaru, CVS Pharmacy, and, believe it or not, Pepsi are just a few instances of brands that aren’t on TikTok.

TikTok is still in the world of early adopters, at least in terms of marketing and commerce. As a newcomer to the platform, you have less competition, as there are fewer huge names vying for the same target consumers.

However, just because a market is underserved does not guarantee success. It’s probable that one of the reasons many prominent names haven’t created TikTok profiles is that they don’t know what kind of material to create.

That’s reasonable; TikTok for Business is so fresh that you really need to be an innovator and tuned into the cultural zeitgeist to make it successful. You’ll come across as a joke if you don’t create the correct kind of material.

What is the answer? Get on the platform, begin watching content, and start being creative. There are no rules yet, so experiment and see where it takes you.

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