It has become a must to learn the most popular social media platform now. It does not matter whether you’re a seasoned social media marketer, a marketer trying to enter into social media marketing, or a business owner looking to leverage social media. This will enable you to expand your brand’s social media reach, engage with the relevant individuals, and meet your social media goals.
As we all know, there are numerous social media sites out there, but this isn’t only it. It’s about checking out and decide which social networking is the best fit for your company and you. Is it consistent with your brand’s image? Is your target audience on that social media platform? How many social media sites can you manage at the same time?
We studied and compiled information about the leading social networking sites in 2022 to make things easier for you. While some you may already notice, some are completely new. We propose that you read through this list to discover more about the social media sites that could be beneficial to your brand. Keep in mind that it is not necessary to be on every social media platform, although you have a victorious brand.
The rankings are based on the number of Monthly Active Users (MAUs).
1. Facebook — 2.9 billion MAUs
With over two billion monthly users, Facebook is the most popular social media platform. This means that Facebook is used by around 36.9% of the world’s population. More than 200 million businesses (mainly small businesses) utilize Facebook tools, and over seven million advertisers actively promote their businesses on Facebook, making it a very secure pick if you want to have a social network presence.
It’s simple to get started on Facebook because practically all content formats – text, images, video content, and Stories — function well there. The Facebook algorithm, on the other hand, emphasizes content that inspires significant connections and conversations among individuals, particularly among family and friends. Check out our guide to marketing your business on Facebook — and measuring your success by learning more about how to start conversations on Facebook.
2. YouTube — 2.2 billion MAUs
YouTube, a video-sharing platform have users watching a billion hours of video every day. In addition to being the second-largest social media site, YouTube is frequently referred to as the second-largest search engine after its parent company, Google.
If you employ video marketing to advertise your business, you must be present on YouTube. Here’s how to get started with a YouTube channel for your brand. And, to help your videos be noticed by more people, we recommend learning about YouTube SEO or considering YouTube advertising to expand your reach.
3. WhatsApp — 2 billion MAUs
WhatsApp is widely used by more than 180 countries, the well-known messaging app. People used WhatsApp to send text messages to their family and friends at first. Then, people gradually began using WhatsApp to communicate with businesses.
Businesses can use WhatsApp’s business platform to provide customer support and share updates about their purchases with their customers. The WhatsApp Business app is for small businesses, while the WhatsApp Business API is for enterprise businesses.
WhatsApp may be a great customer care channel for your business because it is the most extensively used messaging platform. Take a look at these success stories from WhatsApp Business users.
4. Instagram — 2 billion MAUs
Instagram, as a visual platform, is ideal for presenting your products or services through images or videos. You may share a variety of content on the app, including images, videos, Stories, reels, live videos, and longer-form films on IGTV.
As a brand, you may set up an Instagram business profile, which gives you access to detailed analytics for your profile and posts, as well as the ability to plan Instagram posts using third-party tools.
We’ve put together a comprehensive guide to Instagram marketing to help you use the platform like an expert.
5. Facebook Messenger — 1.3 billion MAUs
Messenger used to be a Facebook feature, but it has been a standalone app with additional features since 2011. Advertisements, chatbots, newsletters, and other services are available to businesses. Businesses now have a plethora of new methods to engage and connect with their customers thanks to these features.
If you’re considering using Messenger for your business, have a look at these seven marketing ideas you can use on Messenger.
6. WeChat — 1.26 billion MAUs
WeChat was launched in 2011 by Tencent, one of China’s biggest companies in tech. WeChat began as a chat app, similar to WhatsApp and Messenger, but has since expanded into an all-in-one platform. Users may shop online, pay bills, buy groceries, transfer money, make bookings, book cabs, and more in addition to chatting and calling.
In China and other parts of Asia, WeChat is the most popular social media platform. WeChat is a good alternative if you want to enhance your brand in China (where big social networks like Facebook and Twitter are forbidden). You can use the official WeChat account or WeChat Moments to run ads. Many WeChat-based influencers can also assist your brand in reaching millions of Chinese consumers.
7. TikTok — 1 billion MAUs
TikTok (a.k.a. Douyin in China) is a short-form video-sharing app. Despite the fact that it only launched in 2017, it is one of the world’s fastest-growing apps and recently surpassed Google as the most visited internet site.
TikTok allows users to create and share 15 to 60-second videos, and the app includes a large library of sound effects, music snippets, and filters to enrich and improve the videos. You may find videos on practically any topic, including lip-syncs, dancing, and challenges, as well as DIY skills and make-up tips. In the United States, 47.4 % of TikTok users are between the ages of 10 and 29. TikTok is an excellent platform for your business if your target market is young.
Our publishing platform now includes TikTok scheduling! To help you expand your brand and boost your followers, you may plan and schedule TikTok postings ahead of time.
8. Sina Weibo — 573 million MAUs
“Weibo” (微博) means “micro-blog” in Chinese. Sina Weibo, or simply Weibo, is a microblogging platform similar to Twitter and Instagram that was launched in 2009 by the Chinese technology company Sina Corporation.
Users can post images, videos, and stories in Weibo, as well as view what’s trending, utilise hashtags in their posts, and use the platform for instant messaging.
Sina Weibo has a younger population than WeChat, and it has more informational and trendy content. In fact, according to The New York Times, Weibo is the place to be if you “want to go viral” in China. Businesses can also use Weibo to engage with their followers and use paid advertising by creating official and verified accounts.
9. QQ — 538.91 million MAUs
Tencent first published QQ in China in 1999. QQ was the most popular Chinese messaging app prior to the launch of WeChat. QQ allows users to customise their avatars, watch movies, play online games, stream music, shop online, blog, and make payments in addition to instant messaging.
While WeChat has surpassed QQ as China’s most popular social media platform, QQ remains popular among younger users. It’s also utilized in over 80 countries and comes in a variety of languages. One of the benefits of QQ is that it does not require a phone number to register. Young individuals who do not have mobile devices are drawn to this as they use the desktop version.
All in all, QQ’s massive audience is into the workforce. QQ’s desktop messenger is well-liked for its simplicity and capacity to send files larger than 25 MB, which WeChat does not allow.
10. Telegram — 550 million MAUs
Telegram is a free messaging app that works on multiple devices and has no limits on media sizes.
Besides caring customer one to one, brands may use Telegram in a variety of ways. For example, brands can construct chatbots for the Telegram platform or make use of Telegram’s channel feature to broadcast messages to up to 200,000 people.
11. Snapchat — 538 million MAUs
Snapchat is a social media platform that allows users to share photos and short videos (known as snaps) with their friends. It popularized the vertical video format, which later spread to other social media platforms such as Instagram and TikTok. However, the rise of Instagram Stories, in particular, appears to have hindered Snapchat’s growth and marketers’ enthusiasm in using Snapchat for their brands.
Despite this, 69% of American teens say they use Snapchat. If your target demographic is primarily teenagers, this app should be considered. Check out our Snapchat beginner’s guide if you’re not familiar with the app. If you’re still undecided between Snapchat and Instagram, we put together a quick comparison of the two platforms for businesses.
12. Kuaishou — 519.8 million MAUs
Kuaishou is a Chinese app that competes with Douyin and TikTok. Kuaishou, like its competitors, allows users to add sound snippets and overlay text and stickers to images or videos. Users can also record longer videos or live broadcast content to their followers on the network.
Kuaishou is more popular among older audience than TikTok, especially in rural areas of China. E-commerce revenue is also more important to the app than advertising revenue.
13. Qzone — 517 million MAUs
Tencent’s Qzone is another China-based app that combines social networking and blogging. Users can upload multimedia, keep journals, write blogs, play games, and listen to music.
Users can connect with friends, receive a feed of updates, comment, share, or respond to posts, and change their cover or profile photos, just like on Facebook.
14. Pinterest — 444 million MAUs
Pinterest is a one-stop shop for discovering new products and ideas as well as getting inspiration. Users “pin” photos on Pinterest that link to websites, product pages, blog posts, and other online content. Pinterest’s users are 7x more inclined to purchase products they’ve pinned, making it an excellent platform for driving traffic to your website.
Fashion, beauty, home, garden, and DIY are among the most popular topics and themes on the social platform. So, if your business is in one of those industries, you should seriously consider using Pinterest marketing to gain exposure for your business.
15. Twitter — 436 million MAUs
Twitter users enjoy sharing news, entertainment, sports, politics, and more. What distinguishes Twitter from other social media platforms is that it has emphasis on real-time information — what’s happening and trending now — with only 280 characters (140 for Japanese, Korean, and Chinese).
Many businesses use Twitter to provide customer service. According to advertisers on Twitter, Twitter handles more than 80% of social customer support inquiries. Twitter is labelled the “New 1-800 Number for Customer Service” by Salesforce.
Check out our Twitter Tips for Beginners if you’re new to the platform. Explore the 20 Hidden Ways to Use Advanced Search for Marketing and Sales after you’ve mastered the basics.
16. Reddit — 430 million MAUs
Thanks to its mix of current events, celebrity “ask me anything” (AMA) events, and in-depth discussions of niche issues, Reddit, recognised for its popular up voting feature, has been called the “front page of the internet.”
For almost anything under the sun, there are Subreddits (i.e., dedicated forums). Subreddits, on the other hand, have varying levels of engagement, so it’s a good idea to do some research to see if there are any popular Subreddits in which your business may participate. If your business is a beauty brand, for example, you may join r/beauty. However, most Subreddits do not allow self-promotion. The goal is to ask and answer questions, share tips and resources, and participate in discussions.
You may get content ideas and advertise on Reddit in addition to contributing your content and engaging in discussions.
17. Quora — 300 million MAUs
Quora is a community-based question-and-answer website and app where users may learn about a wide range of topics. Q&A are user-ranked based on views, votes, reviews, and shares.
As a brand, you may set up a Quora business page or enlist the help of staff advocates to answer questions about your products or services, as well as industry-related issues. Quora’s ad platform can also be used to promote product/services. It’s also a terrific place to reach customers who are actively looking for a product or service, as 63% of users research significant online purchases.
18. Skype — 300 million MAUs
Skype is a video, audio, and text communication app that allows users to make and receive free video calls as well as send and receive instant messages with other Skype users on a variety of platforms. Skype began as a stand-alone company in 2013, but it is currently owned and developed by Microsoft.
Skype for Business includes all the standard Skype features as well as enhanced functionality designed specifically for small businesses. Skype for Business, for example, allows you to hold online meetings with up to 250 people, has enterprise-grade security, allows you to manage employee accounts, and integrates with Microsoft Office apps.
19. Microsoft Teams— 270 million MAUs
Microsoft Teams is a video conferencing and collaboration platform that allows users to communicate via text chat, voice, or video call. It also integrates with a number of other Microsoft 365 services, including OneDrive and PowerPoint.
Microsoft Teams is a better fit for larger companies than Skype. Microsoft Teams, in particular, provides enterprise-grade security, allows up to 10,000 people to meet and collaborate, allows users to share huge files (up to 1 TB per user), and has more features and collaboration options than Skype for Business.
20. LinkedIn — 250 million MAUs
LinkedIn has developed from a simple résumé and job search engine to a professional platform where industry experts share content, network, and create their personal brand. It’s also become a hub for companies to build thought leadership in their industries and recruit top talent.
We’ve created a simple five-step strategy to help you expand your LinkedIn Business Page. LinkedIn also has advertising options, such as the ability to send personalized ads directly to users’ inboxes.
Be selective with your social media presence
Consider whether your brand’s target audience is engaged on such platforms, regardless of the size of the social media site. It’s preferable to focus on two to three sites and excel at them rather than creating mediocre material for five or more platforms.
P.S. Buffer allows you to schedule social media posts across a number of popular social media platforms. Try Buffer for 14 days to see what it can do for your business if you want to manage many social media accounts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, or TikTok.