Tiktok Marketing

The Ultimate Guide: TikTok Marketing in Malaysia 2022

TikTok has grown to be one of the world’s largest social media platforms, ranking alongside Instagram, Facebook, Snapchat, and Twitter, making it a perfect platform to be TikTok marketing to advertise and growing your brand.

One of TikTok’s advantages is that the platform makes advertising affordable to small enterprises.

Promoting your company and brand on TikTok Malaysia would help you to reach out to a younger audience. This is because the majority of TikTok Malaysia’s users are millennials.

TikTok’s influence should not be underestimated. Aside from being the preferred procrastination tool for many a kid, the app has had a profound impact on sound and culture in the modern world — and savvy businesses worldwide are eager to get in on the activity (and, of course, money) through TikTok marketing.

Many of TikTok’s most memorable brand moments are unintentional. After Nathan Apodaca launched the #DreamsChallenge on a longboard ride to work in Fall 2020, Ocean Spray sales and Fleetwood Mac streams skyrocketed.

But don’t be concerned. Even if you’re not one of the lucky brands who falls into TikTok popularity by mistake, you may still establish a profitable presence on the site. Continue reading to understand how to use TikTok for business, as well as how to deal with TikTok influencer marketing.

So, how exactly do you promote on TikTok Malaysia?

Young audiences enjoy sharing material with their friends on social media, and the number of businesses investing in TikTok advertising Malaysia has increased from 2019 to 2020.

However, not all businesses and brands achieve their goals.

TikTok has been downloaded over 2 million times, and there are over 500 million active users globally.

Malaysia has about 4 million active users, with the majority of them being Gen Z. And because Gen Z users are recognized for their consistent purchase habits, adverts are more likely to be profitable. That is why comprehending TikTok advertisements Malaysia is critical.

This article will teach you how to make your TikTok Malaysia commercials successful. You’ll also learn how to set the proper budget for your ads and how to tell if they’re not reaching the right people!

What exactly is TikTok Marketing?

TikTok marketing is the activity of using TikTok to promote a brand, product, or service. It can encompass several strategies such as influencer marketing, TikTok advertising, and creating organic viral content.

TikTok marketing can benefit businesses in the following ways:

  • Boost brand awareness
  • Create active communities.
  • Offer products and services for sale.
  • Gather input from customers and audience members.
  • Offer client service
  • Promote products and services to specific audiences.

Influencer Marketing on TikTok

TikTok influencer marketing is a vital part of the app’s ecosystem. Megastars such as Charli D’Amelio, Addison Rae, and Zach King can have a significant impact on a company’s success (tens of millions of users watch their content every day).

However, a high-profile influencer is not required for successful marketing; instead, look for budding stars or influencers in your industry. For example, a tiny cosmetic firm based in Vancouver may use the hashtag #vancouvermakeup to discover influencers such as Sarah McNabb.

Making your own TikTok marketing videos

This choice gives you the most flexibility. Make a Business TikTok account for your brand (scroll down for thorough step-by-step instructions) and begin creating your own organic content.

The sky is definitely the limit here; you may publish anything from product demos to day-in-the-life films to dancing challenges. Spend some time browsing your For You page for inspiration.

How to Configure TikTok Marketing for Business

TikTok launched a TikTok for Business hub in 2020, followed by TikTok Pro a few months later.

Initially, there was a separation between the two—one for businesses, the other for growth-savvy creators—but because both hubs produced nearly identical insights, TikTok eventually blended them.

TikTok for Business is now the sole option. You may add more information to your profile and receive real-time data and audience insights with a business account.

Follow these steps to create a TikTok business account:

  • Navigate to your profile page.
  • In the top right corner, click the Settings and Privacy tab.
  • Select Manage Account.
  • Select Switch to Business Account from the Account Control menu.
  • Choose the ideal category for your account—TikTok has categories ranging from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.

You may next complete your profile by adding a business website and email address.


How to Promote on TikTok

Making an official TikTok commercial (paying TikTok directly for marketing) is one technique to increase the number of people who see your video. You are not taking the risk that an influencer partnership may fail.

TikTok Advertisement Types

We’ve written about the many types of TikTok commercials before, but here’s a fast primer.

In-feed ads are advertisements that you create. Image advertisements (similar to billboards), video ads (similar to TV commercials), and spark ads (raising existing content to appear in more people’s feeds) are all examples of in-feed ads. There are also pangle advertisements and carousel ads, which can only be accessed via TikTok’s Audience Network and News Feed apps, respectively.

Ads for managed brands may resemble in-feed ads, but those that work with a TikTok sales representative (you can contact them to see if you’re a good fit) have access to additional formatting.

Topview commercials (which play when you first open the app and cannot be avoided, like a YouTube ad), branded hashtag challenges (an actionable hashtag related to your company), and branded among the additional ad types are effects (like stickers and filters).

This is an example of a Microsoft-sponsored branded hashtag challenge. While the business paid for some videos under the #StartUpShowUp hashtag, other individuals (such as the one above) quickly jumped on the bandwagon, advertising Microsoft for free.

Making a TikTok Ad Account

If you want to run advertising on TikTok, you must first set up an ad account in TikTok Ads Manager.

Go to ads.tiktok.com, select Create New, and then fill out the form. (It’s simply the fundamentals: nation, industry, firm name, and contact information.)

tiktok account

Create a TikTok Advertising Campaign

After receiving your TikTok account, you may begin by generating your first ad campaign. TikTok lets you manage your ads at three different levels: campaign, ad groups, and ads.

Determine the type of promotion based on the goal of your campaign. You have the option of installing the app or visiting the website. To maximize the optimisation model, select the ad category that best describes your business promotion.

After that, click the Create button to start a new In-Feed Video ad campaign. You may also give your campaign a name and allocate a budget.

tiktok advertising campaign

The following information is included in the ad:

  • Promotion type: You can choose the ad’s promotion goal. Choose between installing an app and visiting a website. For example, Sundate, a new dating service in Malaysia, is promoting their app on TikTok to gain new subscribers. This form of promotion is perfect for new firms looking to introduce their goods.
  • Display name: Make up or enter the name of your company.
  • Profile Image: This is the image that your target audience will view in your advertisement. It should have a 1:1 aspect ratio and be less than 50KB in size.
  • Category: Choose a category that best defines your campaign.
  • Ad tags: You may also add up to 20 tags that describe your company or website. TikTok’s algorithm will match the adverts to the tags you supplied as keywords and target the right audiences. For example, if you’re launching an online marketing company like One Search Pro, you can include trendy tags such as digital marketing, digital marketing agency, digital marketing trend, online marketing service, tiktok advertising trend, and so on.
  • User comment: If you do not want any users to remark on your ad, you can deactivate the comment part.

How to Plan a TikTok Marketing Campaign

TikTok trends can appear random – remember the Adult Swim wave that swept TikTok in the summer of 2021? There is no such thing as a fail-safe marketing strategy. Still, there are legal steps you may take to help your company succeed on the app.

Here’s how to create a TikTok marketing strategy that will adjust as your TikTok experience progresses:

1. Get acquainted with TikTok.

It is incorrect to approach TikTok marketing in the same way that you would approach Instagram or Facebook marketing. TikTok is a completely new social network with its own trends, features, and user behaviors.

2. Spend some time becoming engrossed in TikTok videos.

Explore the TikTok app’s various features and take note of which filters, effects, and songs are popular. Keep a look-out for Branded Hashtag Challenges, which entail a song, dancing routines, or task that members are asked to reproduce (essentially, TikTok’s take on user created content). Don’t forget about TikTok’s Duets option.

Also, learn about the TikTok algorithm. Knowing how TikTok ranks and displays videos in the For You tab can help you plan your content, hashtag, and interaction strategy.

3. Define your Intended Audience.

Who do you want to reach out to using TikTok? Learn about the TikTok demographics and find those who might be interested in your brand before you begin making content.

TikTok is most popular among teenagers, but dismissing it as an adolescent app would be a mistake. In the United States, the 20-29 age group is closely followed by teenagers. In China, “glam-mas” demonstrate that fashion only improves with age. Do you want to expand your presence in Malaysia? You should think about it. Since June 2020, the video-sharing app has been prohibited in the country.


Spend some time researching your target demographics on other social media platforms and looking for overlap on TikTok. However, don’t discount new or unexpected viewers. Your present audience may not be on TikTok, but there may be subgroups on the platform with similar or somewhat different interests. A children’s book publisher’s audience, for example, could include authors on LinkedIn, readers on Instagram, and illustrators on TikTok.

Once you’ve identified a possible audience, find out what kinds of material they enjoy and engage with. Then, begin brainstorming content ideas for your brand.

A campaign contains one or more ad categories where you can define target audience groups, budget, ad schedule, and placements.

Create your first ad group and begin selecting placements for it. In the United States alone, 63 percent of TikTok users are between the ages of 10 and 29. And the figures are comparable in other parts of the world. As a result, if your target demographic is above 50, TikTok may not be the greatest platform to promote your brand.

Allow TikTok to set the placements for you automatically for the best results. This allows your ad to display on TikTok’s partner applications such as Buzz Video, News Republic, and Babe.

The following step is to configure the audience targeting. TikTok lets you target audiences according to their interests, gender, age, devices, and demographics.


When compared to other social media platforms such as Facebook and Instagram, TikTok offers the greatest client pool of people if your business or products are aimed at generation Z and millennials.

Bardox Malaysia, a nutri detox bar brand, is targeting younger consumers with their products.

In this situation, TikTok would be an excellent platform for the company, as TikTok has around 66 percent of users under the age of 30.

Women aged 25 to 35 who are interested in a healthy lifestyle and beauty-related content would be the best audience niche.

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4. Conduct a competitive Tiktok marketing audit.

Are your rivals on TikTok? If they are, you may miss out on the action. If they aren’t, TikTok could provide a competitive advantage.

Whether your competitors are on the platform, identify at least three to five similar brands or organizations on the app and see what they’re up to. Try to learn from what has and hasn’t worked for them. Use the S.W.O.T. framework to identify each competitor’s strengths, weaknesses, opportunities, and threats if necessary.

Because TikTok is a creator-led platform, include TikTok stars and influencers in this exercise. Find people who are experts in your field, whether it’s cosmetics, medical, or education and literature.

Set goals that are in line with your company’s aims.

You can make TikToks for pleasure, but it’s ideal to have goals in mind that are related to your entire business goals.

Whether you want to reach a new audience, increase brand image, raise product awareness, or strengthen customer connections through engagement, it’s critical to justify your efforts. Consider utilizing the S.M.A.R.T. goal framework or another template to establish goals that are Specific, Measurable, Attainable, Relevant, and Timely.

TikTok, like most social platforms, offers analytics for Business accounts. To view your TikTok analytics, follow these steps:

  1. Navigate to your profile page and click the three horizontal lines in the upper right corner.
  2. Tap Analytics, then Creator Tools.
  3. Explore the dashboard for metrics that can help you achieve your goals.

5. Post often

Making and keeping to a content calendar is essential for a successful social media strategy. Your TikTok content calendar will resemble a physical calendar, but instead of “Dinner with Dad” and “Dog’s Half-Birthday,” you’ll plan things like “Go Live” or “New Video.” There are numerous tools available to help you get started.

6. Keep track of your progress.

Analytics are not only an excellent beginning point for TikTok marketing; they are also a simple way to determine whether your ideas are effective. Check in at least once a month to see if you’re on track.

If you aren’t, experiment with alternative types of posts—perhaps a clear commercial for the Arkells isn’t as interesting as a video of a musician beating a fellow orchestra member with his drumstick (those TikToks have less than 600 and more that 1.4 million views, respectively).

Make room for experimentation.

There is no such thing as a TikTok viral formula (but you can follow our tried tips to increase your odds). Allow room in your TikTok marketing strategy for being creative, having fun, and going with the flow.

Wendy’s hopped on a (very short-lived, but hot when it lasted) 2021 trend of showcasing elaborate pantry organization regimens in this video:

If an experiment fails, learn from it and go on to the next. Make the most of it if your brand, like Ocean Spray or Wendy’s, finds itself accidentally trending. Participate in the joke. On TikTok, don’t expect to be taken seriously.

How to Manage Your Brand’s TikTok Presence Easily

You may manage your TikTok presence with your other social media profiles using Hootsuite. (TikTok, Instagram, Facebook, Messenger, Twitter, LinkedIn, Pinterest, and YouTube are all supported by Hootsuite)

Improve Your TikTok Ad

The Landing Page to Video Tool is another useful function. You can make a video using images from your website’s landing page. This is ideal for e-commerce sites that have product pages and mobile apps. TikTok will take photographs from your landing page, pair them with appropriate background music, and transform them into fantastic advertisements.

Guess Fashion used the hashtag challenge campaign to issue a Brand Takeover ad with a clickable link in order to enhance traffic and raise awareness.

Users participated in the challenge by contributing movies, GIFs, and photographs of their denim fashion inspirations.

In the hashtag challenge, TikTok users will utilize the hashtag #InMyDenim. The campaign lasted six days, and over 5,500 people used the hashtag to share their material. Guess’ TikTok gained 12,000 new followers after the films with #InMyDenim had over 10.5 million views and a 14.3 percent engagement rate.

Instead of asking the user to follow multiple steps, try focusing on a single call to action (CTA). Create a link that takes the user to the sign-up button if you want your ad’s target audiences to leave their email addresses. Requiring users to complete many stages will simply confuse them, affecting the purpose of your ad.

Remember that TikTok advertising only allow for up to 80 characters, so if you need to convey more about your business, use the Video Creation Kit to include it in your movies. Since your advertisement will be the first video that consumers watch while accessing the app, the ad format is more direct than In-Feed Ads.

TopView Ads are similar to Brand Takeover Ads, with the primary difference being that it appears only after 5 seconds of the user using the app. It is also the longest video commercial format, lasting 60 seconds. You can include links to external and internal pages to the ad. Collaborate with local celebrities and influencers who are a good fit for your company to help boost your TikTok commercials.


TikTok, with its extensive design and automation options, may be a great marketing advertising tool for raising brand recognition and positioning your business in the market. It is simple to use and manage. Not only that, but TikTok Malaysia may assist increase leads and sales for your e-commerce store, making it a continuing advertising trend in 2021.

Though TikTok advertising is great, it still needs many crucial components, such as clear directions and assistance, due to the fact that it is still in its early stages. The most important aspect of TikTok advertisements Malaysia is to target the proper demographic and publish a video that will capture their attention.

Create interesting and entertaining articles on a regular basis. This will automatically establish your social media presence and boost your follower base.

We hope the above useful advice will assist you in navigating TikTok’s interface and mechanism by learning the necessary facts before making your first TikTok ads in Malaysia.

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