E-Commerce, E-Commerce Websites

Top 25 E-Commerce Websites in Malaysia

With Malaysia’s expanding population of entrepreneurs, it would be strange if a company did not register for an e-commerce websites to conduct business. The economy has risen tremendously in recent years, particularly in Malaysia, which has become one of the strongest marketing platforms in Southeast Asia (SEA). Many businesses have used e-commerce to grow and extend their market in the digital age.

Malaysia’s e-commerce websites has come a long way in recent years. Both in terms of sales volume and the number of online shoppers, it is growing. Many people increasingly prefer to make purchases online rather than in person. It can save them a lot of time instead of going to a physical store, and it can also save merchants time while allowing them to earn from online sales. Building an ecommerce site is simple, but implementing the correct digital marketing funnel in your business will take more time, effort, and money.

According to the We Are Social, Hootsuite study Digital Malaysia 2019, 78.4 percent of Malaysians are active internet users. Typically, internet usage takes several forms, including social networking, entertainment, and, most significantly, doing any business or transaction online through an e-commerce platform. However, there are so many types of business models that Malaysia’s e-commerce websites use, let’s get to know them first.

What’s the Difference? (B2B, B2C, C2C and C2B Business Models)

As globalisation, consumerism, and trading have progressed, there has been much discussion concerning four business models: B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), and C2B (Consumer to Business) (Consumer to Business). Each of these company models has shown to be profitable.

B2B: Business to Business

This sort of business website is appropriate for organisations that sell items or services to a third-party intermediary who then sells the product to the ultimate customer. They assist other businesses in establishing a solid foundation for long-term commercial relationships. Different sorts of B2B websites exist. One assists in receiving information from partners, while the other establishes accounts for payment of items or services and contracts. An e-commerce websites selling vehicle components that some auto manufacturer will purchase in order to construct his own product is an example of a B2B web-platform. The Alibaba B2B Marketplace, for example, is one of the most well-known B2B websites.

B2C: Business to Consumer

The most common are business-to-consumer (B2C) websites. Companies that offer products or services directly to customers online should use web platforms that follow the B2C paradigm. Amazon is one of the most popular B2C websites A customer can browse the page’s products, choose one, and place an order. The Business to Consumer model eliminates the need for an intermediary, cutting final consumer prices. B2C sites attempt to make purchasing products simple and enjoyable for customers.

C2C: Consumer to Consumer

The Consumer-to-Consumer website acts as a middleman between clients, allowing them to sell or buy things directly. Consumers can use C2C online services to sell assets such as vehicles or rent a room by displaying their details on the website. By examining the product description on the e-commerce websites, one customer can purchase the product of another client.

Carousell and Airbnb, for example, are examples of C2C web-services. Travelers can book homes or rent flats all over the world on Airbnb, while they can buy everything from trendy apparel to antique treasures on Carousell.

C2B: Consumer to Business

Among the other types of business models, websites that follow C2B business models are the least common. Individuals in the C2B market sell goods and services to businesses in exchange for money. It’s the polar opposite of B2B or B2C, where businesses sell their services to consumers. Consumers can establish prices for the products they want to buy via C2B web services. The C2B website locates a seller who is eager to offer the goods at the consumer’s desired price. The adaptability of such services benefits both B2B businesses and consumers. C2B models like Surveyscout and Survey Monkey are common.

With so many E-Commerce platforms to choose from in Malaysia, these are the top 25 E-Commerce websites worth noting:

  1. Shopee
  2. Lazada
  3. Mudah.my
  4. Carousell.com.my
  5. Zalora
  6. Ebay
  7. Taobao
  8. Lelong
  9. Ezbuy
  10. Hermo
  11. Shopify
  12. PrestoMall
  13. Sephora
  14. Qoo10
  15. Signature Market
  16. Harvey Norman
  17. Kravve
  18. PG Mall
  19. YouBeli
  20. Go Shop
  21. Groupon
  22. Amazon
  23. Lowyat.net
  24. iPrice.my

1.   Shopee


Shopee was founded in 2015 and has been a direct competitor to Lazada since then, as they both provide similar services. Shopee is a Malaysian e-commerce marketplace that helps buyers and sellers connect during the purchase transaction process. Shopee, on the other hand, differs from Lazada in that it focuses more on mobile shopping. This is to claim that Shopee’s mobile app is superior to Lazada’s. Lazada began its e-commerce platform as a desktop internet in Malaysia. Shopee currently gets money through sponsored adverts.

Website: https://shopee.com.my

Category: Online marketplace (C2C & B2C)

2.   Lazada

2.Lazada E-Commerce Websites

Not only in Malaysia, but also in Indonesia, the Philippines, Singapore, Thailand, and Vietnam, Lazada is a prominent e-commerce platform. It functions as an online department store and marketplace where vendors can offer their own goods. Lazada was founded in 2011 by Rocket Internet and serves as a middleman between buyers and sellers.

The company makes money by charging commissions to sellers for each successful sale. They’ve also begun to run sponsored goods adverts on the site.

Website: https://www.lazada.com.my/

Category: Online marketplace (C2C & B2C)

3.   Mudah.my

3.Mudah .my E-Commerce Websites

Mudah, on the other hand, does not help with the purchase and sale of products. Outside of the internet, deals are negotiated and executed between the buyer and seller. In other words, unlike Lazada and Shopee, Mudah does not act as a middleman.

Advertising and a service called ProNiaga, which allows vendors to construct their own personal shop on the internet, are Mudah’s main sources of revenue.

Website: https://www.mudah.my/

Category: Online marketplace (C2C)

4.   Carousell.com.my

4.Carousel E-Commerce Websites

Carousell is a Malaysian C2C e-commerce portal that facilitates the buying and selling of brands between customers. It was founded in 2012. It began as a mobile platform, then evolved into a web shopping site where users could make purchases or sell things using their computers.

Customers can communicate with sellers if they’re interested in buying or learning more about the goods on Carousell, which allows anyone to take images of their products that they want to sell. Singapore, the Philippines, Indonesia, Taiwan, Australia, and Hong Kong are all served by Carousell. Carousell makes money by selling display advertisements on its website and app.

Website: https://my.carousell.com/

Category: Online marketplace (C2C)

5.   Zalora

zalora E-Commerce Websites

With a concentration on fashion, Zalora has risen to become Southeast Asia’s largest and fastest-growing e-commerce site (SEA). They sell a diverse choice of fashion designs, the most of which are from well-known companies. It serves as a marketplace for fashion brands to sell their wares to buyers that visit Zalora’s website.

Zalora was launched in 2012 by Rocket Internet and has offices in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Thailand, Vietnam, Hong Kong, and Taiwan. Zalora earns money by charging sellers commissions for each successful sale.

Website: https://www.zalora.com.my/

Category: Fashion e-commerce marketplace

6.   Ebay

ebay E-Commerce Websites

Ebay is a well-known online auction and used goods marketplace in the United States. Ebay, on the other hand, is aiming to develop its platform into a general e-commerce marketplace. Despite the fact that it was founded in 2004, Ebay in Malaysia has not grown significantly to become the country’s most popular e-commerce site.

Ebay also makes money by charging commissions for completed sales. They also offer sponsored ad services for products or businesses that need to be promoted on the internet.

Website: https://www.ebay.com.my/

Category: Online marketplace (C2C)

7.   Taobao

Taobao E-Commerce Websites

Taobao is a well-known e-commerce marketplace and retail platform that originated in mainland China and is now used throughout the Southeast. It has around 60 million active visitors and roughly 500 million registered users. Although it has been around since 2003, it only lately began offering services to Malaysians. This platform offers a wide range of products at reasonable costs. Ask about electronics, apparel, household appliances, groceries, and lifestyle products.

Website : https://world.taobao.com

Category : Online marketplace (B2C & B2B)

8.   Lelong

lelong E-Commerce Websites

Lelong was one of the first e-commerce sites in Malaysia, predating Lazada, 11Street, and Shopee. Since its establishment in 2007, it has risen to become Malaysia’s largest e-commerce platform. After losing its status as the top e-commerce site, Lelong is still ranked among the top five e-commerce platforms.

Lelong, like other e-commerce platforms, makes money by charging sellers a commission every time a sale is made. They also sell sponsored adverts to businesses looking to promote their goods.

Website: https://www.lelong.com.my/

Category: Online marketplace (B2C)

9.   Ezbuy

9.Ezbuy E-Commerce Websites

In 2010, Ezbuy was rebranded from 65Daigou as a platform for Malaysian purchasers to acquire products and items that do not ship to Malaysia. Customers who want to buy items that are often sold on Amazon US, Amazon Japan, Taobao, and Tmall can do so.

Ezbuy makes money by deducting a service fee from the retail price of the item the buyer purchases.

Website: https://ezbuy.my/

Category: Daigou

10.  Hermo

10.Hermo E-Commerce Websites

Hermo was founded in 2012 to facilitate the sale of Korean skincare and beauty goods. Later, it expanded its product line to include non-Korean brands. Many people are familiar with Hermo as an e-commerce portal for buying common beauty products. Hermo is unique in that they frequently give discount coupons, allowing customers to acquire things at reasonable pricing.

Please keep in mind that Hermo is not an e-commerce platform. They earn on the cost and sale price of the product.

Website: https://www.hermo.my/

Category: Beauty e-commerce site

11.  Shopify

11. shopify E-Commerce Websites

Shopify, one of the most well-known names in the e-commerce sector today, provides an easy-to-use platform for sellers to start an e-commerce site in Malaysia. It offers monthly pricing plans ranging from RM37.63 to RM1250.12 based on the demands of the sellers. It targets higher-volume brands with a premium offering called Shopify +. Shopify is ideal for small businesses wishing to enter the e-commerce industry because of its simple features, Amazon connection, varied pricing levels, and included hosting.

Website : https://www.shopify.my

Category : Online marketplace (B2C)

12.  PrestoMall

12.PrestoMall E-Commerce Websites

While some may be wondering where 11Street Malaysia gone, it was never lost because it was renamed PrestoMall. They started their operations in 2014 as a sub company of its Korean mother company that was founded in 2008. It was originally Malaysia’s second-largest internet marketplace.

They make money by charging sellers a commission each time a successful sale is completed on the platform. They also offer sponsored ad services on their website to generate cash.

Website: https://www.prestomall.com/

Category: Online marketplace (C2C & B2C)

13.  Sephora

sephora E-Commerce Websites

Sephora is an e-commerce site specialising on cosmetics. Customers can choose from a wide range of beauty and skincare items from well-known local and international companies, as well as their own brand. Sephora is a one-stop store for all cosmetic needs, making cosmetic purchases as simple and painless as possible. Customers can now experience monthly instalment convenience by using Atome, a buy-now-pay-later alternative, in addition to credit and debit cards and internet banking.

Website : https://www.sephora.my

Category : Online marketplace (B2C)

14.  Qoo10

Qoo10 E-Commerce Websites

Qoo10 was formed in 2010 in our neighbouring country of Singapore. Ku Young Bae, the founder of GMarket, founded this Southeast Asian e-commerce platform. The website is currently available in Malaysia, Singapore, Indonesia, mainland China, and Hong Kong. In comparison to larger e-commerce sites like Tmall and Amazon, Qoo10 concentrates on merchants and enterprises that are smaller or medium-sized.

Home & living, food & eating, baby & kids, top-up & voucher, ladies & men’s fashion, beauty & wellness, digital & mobile, you name it, the website has it all. It was created to highlight a seller’s strengths by providing fast delivery, integrated logistics solutions, and top-notch fulfilment services.

Website : https://www.qoo10.my

Category : Online marketplace (B2C)

15.  Signature Market

15. signature market E-Commerce Websites

Signature Market is a well-known Malaysian e-commerce site that sells healthier snack options like organic nut mixes, muesli bars, tofu crisps, and speciality teas, among other things. It also sells a variety of skincare and grooming goods, as well as limited-edition gift boxes. While the costs may be slightly higher than usual supermarket snacks, they frequently provide discounts.

They also have a large selection of bulk snacks that are more valuable to buy than smaller packages. Signature Market’s finest feature is its wide range of payment options, which include credit and debit cards, online banking, MAE wallet, Boost, Touch’N Go, and GrabPay. Above all, they provide free shipping with no purchase minimum!

Website : https://www.signaturemarket.co/my/marketplace/

Category : Online marketplace (B2C)

16.  Harvey Norman

16. harvey norman E-Commerce Websites

This Australian-owned chain store is one of Malaysia’s largest electrical retailers. Harvey Norman’s product line includes laptops, desktop computers, computer accessories, home appliances, and more. While its prices are slightly higher than those of smaller Shopee stores, it occasionally offers clearance items, where customers can save up to 90% on clearance merchandise.

On orders over RM100, it also offers free shipping within West Malaysia. When shopping online, it’s always best to go with a reputable electrical retailer like Harvey Norman to avoid buying counterfeit goods.

Website : https://www.harveynorman.com.my

Category : Online marketplace (B2C)

17.  Kravve

17.Kravve E-Commerce Websites

Kravve is a Malaysian handmade food e-commerce platform with the purpose of empowering home chefs, such as stay-at-home mothers and retirees, to make a living by cooking at home. Kravve offers a wide range of nutritious food products from thousands of creative home chefs, including cooking pastes, jams, breads, sausages, burger patties, traditional health treatments, and much more. A one-of-a-kind benevolence-driven e-commerce platform in Malaysia.

Website : https://kravve.co

Category : Online marketplace (B2c & B2B)

18.  PG Mall

18.PG Mall E-Commerce Websites

PG Mall is one of Malaysia’s fastest-growing e-commerce sites. PG Mall, like Shopee and Lazada, is a multi-category marketplace where customers may find products in almost any category. PG Mall is managed by a team of passionately-driven employees from their Global Business Centre in Penang to ensure a quality focused performance on the platform, whether it’s to develop vendors’ business or to ensure buyer pleasure. Small and medium-sized businesses who want to build their business in the digital age will find PG Mall to be a wonderful fit.

Website : https://pgmall.my/home

Category : Online marketplace (B2C & B2B)

19.  YouBeli

19.YouBeli E-Commerce Websites

Youbeli is a Malaysian multi-category e-commerce site whose goal is to give customers an amazing buying experience right at their fingertips. They are also a one-stop store for merchandise in almost every category. They are home to a variety of local and international companies in the fashion, mobile and electronics, home and living, and other categories. From the perspective of a seller, Youbeli prides itself on being the best platform for generating high traffic and allowing complete control over inventory management, promotions, and order fulfilment.

Website : https://www.youbeli.com

Category : Online marketplace (B2C & B2B)

20.  Fashion Valet

Fashion valet E-Commerce Websites

Fashion Valet, which was founded in 2010, is one of Malaysia’s most popular eCommerce sites for fashion wear and apparel. It includes the majority of Southeast Asia’s most popular brands, as well as some local labels. Pavilion, KL, Bangsar Village II, KL, Publika, KL, IOI City Mall, and WP Putrajaya are among Fashion Valet’s offline locations.

The marketplace’s allure is that it offers free worldwide rapid shipping as well as retail pickups.

Are you ready to list your products on the massive marketplace? How about taking use of the one-click bulk upload of products?

21.  Go Shop

goshop E-Commerce Websites

Go Shop offers a multi-channel retail experience to their clients, including an internet platform and a 24-hour television channel for home shopping convenience. Customers can easily place orders from the comfort of their own homes, either through their mobile application or by calling.

Electrical and technological equipment, home and kitchenware, health and fitness, beauty, and fashion items are all available at Go Shop.

Website : https://www.goshop.com.my

Category : Online marketplace (B2C)

22.  Groupon

groupon E-Commerce Websites

The Groupon marketplace, also known as a daily deals website, attracts millennials to your products by delivering the greatest price and large discounts to users. Furthermore, it cannot be denied that it is distinct from marketplaces such as Lazada, Shopee, and others. Save up to 70% on thousands of fantastic Chicago deals! Coupons will always be plentiful on Groupon.

Finally, use Groupon to reach a large number of customers and produce a large return on investment by upselling your products to them. With the fantastic integration solution, you may sell with ease and successfully automate your orders.

23.  Amazon

23. amazon E-Commerce Websites

Amazon.com is the world’s largest online shopping website, and some of their products are shipped to Malaysia. Before we get into that, a little background on Amazon.

Amazon is one of the most established online merchants. The website debuted in 1995 and initially sold solely books. Customers can find practically any goods on the website, such as jewellery, CDs, technological devices, toys, and clothing. Amazon.com is most recognised for its own electronic services, such as the Kindle reader for reading books and Amazon Prime for watching online videos, in addition to retailing products from other manufacturers.

The good news is that you can buy and ship some things to Malaysia via Amazon. The bad news is that there are many things that Amazon will not deliver to Malaysia. The best approach to find out whether Amazon ships to Malaysia is to select an item and check whether you can buy it. If Amazon does not deliver a product to Malaysia, you will not be able to pick Malaysia as a delivery location during your checkout, and your transaction will be cancelled.

24.  Lowyat.net

lowyat.net E-Commerce Websites

It is a Malaysia’s leading online source for breaking technology news, gadget and phone reviews, internet technologies, and other topics. Lowyat.NET began as a simple single-page website that published the most recent pricing lists for computers and electronics from Kuala Lumpur’s digital mall Plaza Low Yat.

Today, the domain has a thriving forum community of over 500,000 members and a combined monthly reach of over six million unique visitors to its content sites. Lowyat Networks was awarded MSC Malaysia (Multimedia Super Corridor) designation in 2011 and expanded its portfolio by creating Lipstiq.com, a women’s leisure portal. Wanista.com and Hype.my were then added to the company’s portfolio.

It entered the fray in 2012 with the addition of e-commerce solution and online store storekini.com, providing consumers with an online venue for their purchasing needs. With the arrival of Lowyat Video, the Lowyat family has grown even larger. TV, as well as Autofreaks, an automobile portal, provide even more entertainment options.

25.  iPrice.my

25. iprice E-Commerce Websites

A few of new features have been added to iPrice to improve your purchasing experience. The iPrice search engine now adds a layer of segregation while looking for a product, allowing you to filter your results by colours, sizes, memory capacity, and other factors. This is very useful for multi-variant items like cellphones. On the surface, getting a pricing comparison is only half the picture. iPrice also displays other prices such as shipping or delivery charges for a more detailed comparison. It also shows the anticipated shipment time and payment alternatives without taking you to the merchant’s website for more information.

While the new additions provide a clearer overview of all available items, they do not account for special offers or additional reductions that require a coupon or promo code. On iPrice, you can still locate voucher or discount deals on a separate tab, but it would have been great if they were merged with their present search engine.

Authenticity, security, and hidden charges are the top three consumer concerns about online purchasing, according to iPrice. As an added layer of protection, iPrice has a specialised acquisition team that inspects its merchants’ listings and payment choices. They’ve also taken the appropriate procedures to ensure that iPrice only lists real and legitimate products.

The iPrice search engine works fine in most cases, and you can rapidly compare different offers for the same goods. This saves time because you can compare at a look rather than having to browse multiple sites. If you locate what you’re looking for, simply click to complete the purchase on the relevant web store.

How To Get Your Products Listed on These E-Commerce Companies of Malaysia:

The procedure of putting your products in certain categories on these marketplaces and manually updating each stock item may appear to be a nightmare.

So, how about getting your eCommerce store’s automated syncing taken care of?

When it comes to integrating your store with marketplaces, these integration extensions provide the following benefits:

  • Bulk upload of all your products,
  • Centralized management of your products,
  • Profile-based listings,
  • Getting notified about your inventories, and more.

All of the top 25 Malaysian e-commerce sites listed above have a web and mobile app version. This has proven to be beneficial not only to merchants, but also to customers, who can now purchase commodities and products with ease. Shopee and Carousell, in particular, have a substantial mobile commerce presence. According to monthly traffic, Shopee and Lazada receive the most visitors, with around 20 million each month.

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