We are going to provide you four tried-and-true video content templates in this chapter. You may use these comprehensive templates to prepare, develop, write, and shoot your films. These many video formats may be used for landing sites, social media postings, and the homepage of your company. So, these templates will be helpful if you’ve ever battled with the video producing process.
Template #1: The How-to Video
The How-to Video is exactly what it says it is… It’s a video that demonstrates how to accomplish various tasks, such as pushups and cake baking. How-to videos will be the mainstay of many businesses. In actuality, how-to videos resemble the video form of blog posts. They are not intended to immediately convert individuals. However, how-to films ARE excellent for promoting your business to potential clients. Therefore, I advise include them in your video content along with product demonstrations. Here is the template:
Let’s dissect each component in turn.
Your preview should primarily serve to reassure your audience that they are in the appropriate spot. In other words, you don’t have to explain to them why your issue is significant. They already understand its significance if they have found your video. I frequently made this error in my early films and I would give a lengthy backstory before getting into the subject.
Forewarning: People HATED these introductions. They continued clicking. My introductions these days are succinct, pleasant, and direct.
It has significantly increased my audience retention on average.
Steps or Tips
The meat of your text should now be presented. You could list a number of steps, depending on your video. Or provide a list of advice. For instance, a list of 9 traffic methods is provided in this video from my channel.
In contrast, this video demonstrates a precise step-by-step procedure.
You’ll see that the structure is essentially the same if you watch those videos. The sequence in which the steps are performed is the sole distinction. While the tactics may essentially be used in any sequence. Having said that, there is one IMPORTANT thing to remember with regard to this segment of your how-to video:
Keep things moving.
In other words, it’s not necessary to go over every aspect of a step or recommendation. Yes, you should go into detail about each stage. But when you’ve covered the fundamentals, move on to the next phase.
It is well known that online users have very short attention spans. Additionally, if you constantly talk about the same thing, your audience will become bored. For instance, people used to focus on a particular step or advice for two to three minutes and everyone became VERY bored. These days, people take between 30 and 60 secs per tip. They will get directly to the next topic they want to discuss after that. In this method, their video content plays quickly.
What comes after you’ve completed the previous step? Well, we wouldn’t suggest abruptly finishing your video. That is rather startling.
Instead, at your video’s ending, you should briefly touch on three key points:
- A quick recap
- Next steps
In this video, for instance, we provide a summary by saying:
- Notably, we don’t reiterate the information they just listened.
- Instead, we briefly summarise what they discovered… Now begin the video’s transition to its conclusion.
- And if you can think of any more instances where this procedure has benefited a friend, a client, or you, please share them now. Most likely, you’ve already provided a few instances in the video’s part on the steps. However, feel free to tack on another here.
- This last illustration encourages individuals to apply what they have learnt.
- Let everyone know what to expect after that.
Template #2: Product Demo
Nothing beats video to demonstrate how your product works.
The template we suggest is as follows:
Introduce the Problem
Many product demonstration videos begin by discussing why their offering is so excellent and it’s a huge problem. Yes, you are allowed to introduce your video with a product showcase. Only for a split second. This is because since showcasing your product isn’t the objective here (yet). Instead, the objective of this section is to briefly (and we mean briefly!) describe the issue that your solution addresses. This is a tried-and-true infomercial approach that works flawlessly with product videos. You’ve probably seen an infomercial if you’ve ever flipped through the channels at 3 in the morning and if you pay close attention, you’ll see that 80–90% of the infomercial isn’t actually about the product. It has to do with the issue the product resolves.
For instance, the Huggle doesn’t begin with features, advantages, and costs. Instead, they take a few seconds to describe the issue. In this manner, viewers will be ready to purchase when they DO disclose their offering.
Tease the Solution
It’s time to hint at a better solution after hitting the viewer’s pain areas. There are several approaches to this.
- The first step is to go over typical remedies that individuals employ to address the issue you just raised.
- For instance, this video demonstrates how most people notarize documents (and how much of a pain it is).
- The simple phrase “If you’ve ever suffered with X, there’s a new technique to address X that works brilliantly” is another option.
It’s finally time for the enjoyable part: showcasing your product. In this section of your film, you will finally introduce your good or service.
(Or, “Introducing The Dog Snuggie!” as advertisements like to say.)
Nothing spectacular is required here. Just display a beautiful image of your product and a captivating introduction.
A fantastic illustration is this:
Benefits and Features
It’s time to discuss some main features and advantages of your new product now that individuals have already seen it. These advantages heavily rely on the kind of goods you’re showcasing. If it’s software, you would like to demonstrate all the amazing things it can accomplish. If your item is a supplement, you should describe its main components and how they work.
Call to Action
It’s about for a CTA now. This will often be a CTA to place an order. However, that does rely on your offering. Consider that you are selling a $50,000 piece of factory machinery. Then, your CTA might be “book a demo” or “learn more.” In either case, you should provide your viewer with a clear action to take after watching your movie.
Template #3: Explainer Video
This is where you clarify a complex idea related to your good or service.
Here is the procedure in detail.
This is where you present your idea. There is no need to mince words in this situation. Just let everyone know what’s coming their way. For instance, TransferWise jumps directly into the topic of their film.
Ask a few important questions that people may have before you begin to explain this idea. For instance, “How does data travel from here to there?” is one of the interesting questions in this Explainer Video on APIs.
These queries pique the viewer’s intense interest in your explanation.
They may have asked themselves some of these questions. Additionally, by posing the same queries early on, you prime your audience to continue watching.
It’s time for the explanation, which will make up the bulk of your explainer video. What you’re explaining will have a big impact on how you structure this. However, generally, you want to keep this section brief. Just enough to convey the idea to someone in its most fundamental form. In other words, you’re not attempting to impart to your audience a Ph.D. on the subject. Instead, you’re providing them with enough details, so they understand the fundamentals. As an excellent illustration, consider the following: