Any type of material that is distributed through electronic means is considered digital media. Electronic devices may be used to generate, watch, edit, and distribute this kind of material. Software, video games, movies, websites, social media, and online advertising are all examples of digital media. Despite the fact that digital media is a part of everyday life, company owners still feel uneasy about switching to online marketing services in place of traditional paper advertising.
However, given the ongoing changes in technology, it is impossible to ignore the impact that digital media has on our way of life. It transforms how we regularly engage with one another, educate ourselves, and amuse ourselves. And as a result of this effect, the corporate world is propelled from the industrial to the information ages by digital media. Plans for businesses are being modified to accommodate a digital approach. We now communicate through digital gadgets rather than writing things down with pens on paper.
How is Digital Media Helpful?
The consequences of media are clear to everyone in our daily lives. But how does this benefit your company? We’ll go through three approaches. Digital media:
- makes social connection easier
- levelling the fair competition for small enterprises
- and coordinating with consumer shopping patterns.
Digital Media Facilitates Social Interaction
People are connected in ways that were before impossible thanks to the digital era. People can maintain friendships across time zones and distances due to the fact that 7 out of 10 Malaysians utilise social media. 79% of people use social media to share significant moments in their lives with friends and family.
Facebook actually promotes terms like “congratulations” in order to promote this engagement. Users will receive a feed that is more interesting as a result.
But what does this have to do with your company?
One thing unites memorable moments: they are all intensely emotional. While not every company will have a product or service that readily fits into this story, all companies can find a method to have a presence in these unique shared experiences.
To have your brand associated with these milestones is the aim. This is an effective approach to quickly grow your social media following and increase brand recognition.
BRAND RECOGNITION AND SOCIAL MEDIA
The motivation may come in part from rewards, like discounts. However, some of your consumers could decide to promote your brand since it coincides with their own convictions, enabling them to adopt a more outspoken position on morals and concerns.
In addition, when customers mention a company in social media postings about significant events in their lives,
- 1.45% of them want the business to respond by like or commenting on their content,
- 2.45% want a discount, and
- 3.30% want the brand to share their post.
The fact that a company shared your post is an exciting incentive to include them in your post, especially when experiencing a milestone or other big occasion. Consumers are aware that businesses frequently promote and share content from their consumers.
As social media’s importance in our daily lives increases, so are the chances for businesses to reach out to customers. This generation has already jumped on the bandwagon for acknowledging and publicising the importance that their favourite brands play in their lives, including significant life events, whether it’s soliciting peer recommendations or praising one of their “holy grail” products.
You’ll have a higher chance of engaging with and converting your audience into not only lifetime customers but also brand supporters if your company can identify and capitalise on the emotions driving your audience’s behaviour.
Digital Media Levels the Playing Field for Small Business
We have all witnessed it. All the local speciality stores in the town are destroyed when a large corporation like Lazada moves in. It’s challenging to compete with well-known brands or larger organisations’ massive marketing budgets.
Small businesses benefit from digital media, both in-person and through online shopping platforms. Through the use of digital media and marketing strategies, smaller firms may truly compete with larger corporations.
Who is to say whether the polished website with the intriguing images and interesting material is the work of a multimillion-dollar corporation or a three-person operation? It doesn’t matter if you’re two blocks or 2,000 miles away. As a small business owner, you might not want it, yet digital media marketing offers you the chance to tap into a worldwide clientele.
Engagement is the key to social media efficacy. This offers the tiny business owner an advantage over the more powerful rivals. A company won’t have effective social media marketing if it doesn’t actively interact with its customers.
The promotion of a brand through digital media channels facilitates consumer feedback. Additionally, employing digital media to advertise your company may be an efficient and cost-effective strategy when handled properly using predetermined KPIs.
Digital Media Aligns With How Consumers Shop
The typical American uses the internet more than 24 hours every week. Online searches top 1 trillion each year, while Facebook video views top 8 billion each day.
The majority of customers use the internet to search for goods and services. You can credit digital media if clients find your business through any of them, whether it was a buddy sharing a life experience (and how your brand made it better), the outcome of a search query, or a promotional video.
To be relevant to the great majority of your customers, you must have an online presence. For this reason, digital media marketing is crucial to company.
What are the Three Types of Digital Media?
You’ll need to have a digital marketing strategy if you want to execute an effective internet marketing campaign and ensure that your content is seen by as many potential customers as possible.
Three categories of digital media exist:
- Owned media
- Paid media
- Earned media
Owned Digital Media
Any internet asset you own and maintain is considered owned media. Usually, this kind of media is specific to your brand. Your website, social media accounts, blogs, videos, and other digital media platforms are examples.
Your company will appear when potential customers search for themes related to what you have to offer if you optimise your owned media for SEO. Your business gets more noticeable the more owned digital media you produce. Your brand gains authority as a consequence, which raises your position on the search engine results.
You have the ability to steer the debate about your company using owned digital media. You must make a commitment to regularly distributing quality content if you want to maximise the potential of owned media.
Paid Digital Media
Your online content is promoted through paid media to increase traffic to your owned media assets. PPC, paid search advertisements, display advertisements, and Facebook advertising are examples of this type of media.
Even while using paid media effectively might be expensive, it can help you reach more people with your content and brand. The relevant customers may be brought to your website via paid media and effectively executed PPC management, which can be done by a reputable marketing firm. Paid digital media advertising may also produce meaningful and quantifiable benefits for your campaigns, complementing your whole marketing strategy.
Earned Digital Media
Earned media is marketing produced by your customers. When consumers promote your brand on social media, via reviews, testimonials, shares, and re-posts, among other means. The finest kind of recommendation a company can receive is this one.
Earned digital advertising is a powerful tool for building your brand and lowering customer acquisition expenses. However, since you have no influence over what is being stated, as opposed to owned digital media, you will need to frequently check this.
Two factors that influence your earned media are high-quality content and strong organic search engine rankings.
What’s the Difference Between Digital Media and Digital Marketing?
In order to target the most valued consumers, digital marketing involves putting content (Facebook posts, banner advertisements, sponsored search ads, etc.) in the right location at the right time. Digital media is either content or assets. The term “media” refers to the digital channels via which you may communicate your digital marketing, such as your website, emails, and social media channels.
In order to display advertisements in the most effective and efficient manner possible for optimum profitability and return on investment, digital marketing refers to gathering particular information about products or services and target consumers.
Digital marketing is marketing that uses digital media and digital media platforms. The two go together.
Digital Media Marketing for Business
As more people utilise technology to shop, your company has to employ digital marketing to connect with these customers. Businesses need to be present online in order to succeed, whether it be through a website, social media platforms, SEO, or preferably a mix of these.
You may reach a broader audience with digital marketing in a method that is both quantifiable and economical. Digital media that is driven by analytics offers the chance to reach more people for much less money than traditional marketing strategies while getting to know your clientele and fostering brand loyalty.
The majority of organisations who employ digital marketing strategies and services successfully see an increase in sales and money, which is essentially what business is all about. Is it not?
You may fine-tune your marketing strategy and pinpoint your ideal customer using digital media. We can help you better understand what your customers desire and encourage them to start interacting favourably with your brand by using cookies and other internet monitoring techniques. Simply told, using digital media will strengthen your present marketing effort.